The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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June 2021
Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »July 2021
Social Media 101
We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…
Find out more »Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan. Join us to learn the answers to the following How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar – How to Leverage Onsite Search Technology and Process to Grow Your E-commerce Business
How to leverage onsite search technology and process to grow your e-commerce business. REGISTER NOW
Find out more »WEBINAR Adapting Your Business for Success in a Digital World
“As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more… Instructor: Omari Valentine REGISTER NOW
Find out more »How To Do Social Media For Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Social Media for Medical and Dentist offices – presented by Deborah Deras
We all know we need to have an online presence but how do you train your staff to post on Social Media in a way that leads to increased office visits and new patients? Join us for a webinar focused on social media best practices for medical, dental, and health practices, hosted by International Speaker, Author, and Marketing Consultant Deborah Deras. Deborah has spoken at International Medical Conferences to plastic surgeons and other medical professionals to share tips on digital…
Find out more »Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »WEBINAR Customer Experience is the Key to the New Normal
We live in an experience economy and its fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company. In this class—we will explain the customer experience concept and why it is one of the top initiatives for 2021. We will identify/describe key components of CX needed for making CX the epicenter of a company’s DNA. Instructor:…
Find out more »Webinar – Marketing Ideas for Makers
Calling all makers to think in a new way to reach potential customers! REGISTER NOW
Find out more »Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google’s GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…
Find out more »Digital Marketing Strategies for Measurable Results
Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: • Learn the fastest…
Find out more »August 2021
Branding 101
You are invited to a Zoom meeting. Register in advance for this meeting: https://us02web.zoom.us/meeting/register/tZAucOuqrD8qGtzy3KfhS5RGDquEhArhhlHD After registering, you will receive a confirmation email containing information about joining the meeting. Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are…
Find out more »WEBINAR Launching a Small Business Publicity Campaign Part 2
In this workshop, small business owners will get an overview of the main points in Part 1 of Launching a Small Business Publicity Campaign. Participants will review how to determine the main objective of a campaign, and how strategies and tactics are chosen to achieve their objectives. In Part 2 of Launching a Small Business Publicity Campaign, participants will then be introduced to the all-important principles of assessing and evaluating the success of a publicity campaign, resulting in favorable publicity and increased business revenue. Instructor:…
Find out more »Webinar – Trademark Basics: Can I protect that name, phrase, symbol?
This webinar will provide small business owners with information on why a “trademark” is a valuable asset for a company to own; how “trademarks” help customers identify goods and services; how to select, use and protect a “trademark”; the importance of doing “search and clearance” activities prior to adoption and use; state and federal trademark “registration”; and how to avoid violating the trademark rights of others REGISTER NOW
Find out more »WEBINAR Data Mine Your Contacts List (CMS) – How to Find the Gold!
There is gold in your contact lists! Learn how to mine it using the data and actions that can help you find your next best customer! Email marketing and other programs have a much more powerful Contact Management System (CMS) that goes way beyond their basic reports. I’ll show you how to use your contacts past actions to find the gold in your lists. Learn how to track your lists’ engagement, actions, link patterns, product interest and more. Use these powerful…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »WEBINAR – Ask an Advisor? Starts, Pivots, Funding & Covid Recovery Q&A
Senior business advisors will be on hand to address your queries on strategies, tactics to start fund, pivot, and recover. Topics can include: • Disaster funding resources • PPP forgiveness • How to start a new business and thrive in this environment • Marketing pivots to address changes caused by COVID • How to strategically address your market position • Branding • Cash management • How to safely reopen • Employee recruitment and incentives • Converting to an all remote…
Find out more »Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »YouTube For Business
Google is the largest search engine on the internet, but did you know that YouTube is the second largest and happens to be owned by Google? Because of the power of “search”, you owe it to yourself and your business to understand how to use YouTube so your potential customers can find you online. In this webinar, we will discuss: • Understanding YouTube as a social media marketing platform • The type of content can you put on YouTube •…
Find out more »Branding For Success
Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are not alone, and we…
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