The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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May 2021
WEBINAR Get Your Local Business on Google Search and Maps
Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile or a simple website. In this session we’ll show you how to: • Create or claim your Business Profile on Google • Manage your business info across Google Search and Maps • Use Google My Business to connect with potential customers • Create a free website using the…
Find out more »Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan. Join us to learn the answers to the following How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »WEBINAR Market Research—In the World Recovering from COVID
In this class we will focus on market research—the primary modality used by marketers to gather industry/market and company data. We will explain the differences between market intelligence and market research. Plus, we will pay keen attention will be placed on reviewing the specific reasons and methodologies used for primary and secondary research—especially in respect to obtaining understanding market/competitive information & consumer buying behavior. At the end of this class, participants will be asked to more fully flush out their…
Find out more »Webinar: Facebook e Instagram para su Negocio
¿Quieres crear tu página de Facebook para tu negocio? No importa si ya tienes tú página. Estamos seguros de que aprenderá algo nuevo. Te mostraremos: cómo crear una página, qué información debes tener, cómo administrartu configuración, a quién debes autorizar para administrar tú página, cómo subir fotos y videos, entre muchos otros consejos. Si pudiera conectarsea a través de una computadora portátil, seria mejor. Solo prepárate para aprender y tomar notas. Siempre podemos tener una sesión individual después para trabajar…
Find out more »Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar Series – Improving Search Engine Results and Search Engine Optimization, and Reducing Bounce
Come and join our 3-session series ready to learn tips on increasing engagement to your website: Week 1 – 5/12 – How to Write Page Titles for Improved Search Engine Results Week 2 – 5/19 – How to Title Site Images to Help Improve Search Engine Optimization Week 3 – 5/26 – Tips for Writing Effective Page Descriptions to Help Reduce Bounce Rates REGISTER NOW
Find out more »WEBINAR Market Research Tools
In this class, we will provide an overview of the specific tools used for primary and secondary research. We will review examples of the various methodologies used in the field and available for small business owners. In addition, we will spend time having each participant review their SWOT and Porter 5 Forces competitive analysis. If time is available, the instructor will share research studies recently completed on behalf of her private clients. Instructor: Debbie Goldfarb This is the 3rd webinar of…
Find out more »Live Q&A: All About Marketing Your Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Webinar Series – Improving Search Engine Results and Search Engine Optimization, and Reducing Bounce
Come and join our 3-session series ready to learn tips on increasing engagement to your website: Week 1 – 5/12 – How to Write Page Titles for Improved Search Engine Results Week 2 – 5/19 – How to Title Site Images to Help Improve Search Engine Optimization Week 3 – 5/26 – Tips for Writing Effective Page Descriptions to Help Reduce Bounce Rates REGISTER NOW
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »June 2021
WEBINAR: 2nd Quarter Marketing Slam Dunk
Are you on track to Rock your 2nd Quarter? Let’s make a plan to increase your sales, promote your products & events or fundraise to maximize your impact using national and seasonal Marketing tie-ins plus cost-effective digital tools! Now is the time to plan and achieve your marketing goals! Get my 2nd Quarter Marketing Checklist with Holiday and Event Dates to help you reach more people. Let’s review the latest digital marketing along with online tools from landing pages, event…
Find out more »WEBINAR Website 102: Web Design and SEO Best Practices
Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. Instructor: Omari Valentine PLEASE NOTE: If you check in more…
Find out more »Webinar – Google mi Negocio
Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más. Regístrate ahora
Find out more »Marketing During The Uncertainty Of COVID
Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…
Find out more »Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google’s GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM.…
Find out more »WEBINAR Instagram for Sales
We all know a picture says a thousand words well, a video says, 10,000 and a live video has infinite possibilities. Look at DJ DNICE Quarantine Live where he went from 80k to over 1 million and landed a brand partnership with Michelle Obama. Results may vary but when you learn to master this tool on Instagram you can position your business and brand for increased sales. Join us to learn: • How to start an Instagram Live • How…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »INSTAGRAM FOR SALES: 6-WEEK WEBINAR SERIES
Instagram (“IG”) has over 200 million visits per day. There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram. In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram). How To Sell On Instagram WEBINAR ONE Wednesday, June 16, 2021…
Find out more »WEBINAR Branding in a Covid Recovery Strategy
For this class, we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Why Email Marketing is Still King
In this webinar, hosted by SBDC consultant Louise Brewer, we will be covering: • How to Boost Open Rates • How to Personalize Emails • Best Practices • Tools and Resources REGISTER NOW
Find out more »WEBINAR Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: • How to guarantee you get found online • 4 Data Companies that determine your Google ranking – that you never even knew existed • Techniques to have your customers telling everyone…
Find out more »WEBINAR Instagram Stories
In 2021, the feed is dead and everyone is paying attention to IG stories, why because they are what people are consuming according to Social Media Examiner because they are the unfiltered authentic version of your brand. People don’t believe manufactured posts they want to like, trust and respect in order to buy from you. Join us to learn • What should you post to your stories and how is that different than the feed • How to create a…
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