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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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April 2021

Webinar – Negotiation Process and Skills Series – 5 Session Series

April 8, 2021 @ 3:30 pm - 4:30 pm
Free

Session 1: Process and Analysis – 4/8 Process and Analysis – We all negotiate things every day. However, that does not mean we know what we are doing. What is the process of negotiation? How do you initially analyze your negotiation to set yourself up for success? Strategy development is paramount to a successful negotiation. This webinar series starts here, with the big picture and a strong foundation. No more “trial and error” or “we’ll see how it goes”. Session 2: BATNAs and…

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6-Part Webinar Series – Building and Launching Your Shopify Store

April 13, 2021 @ 12:00 pm - 1:00 pm
Free

Thinking about launching a Shopify Store? Learn how to build and launch your Shopify Store over a 6-part webinar series with the following sessions: • 3/30 – Introduction to e-commerce and Shopify • 4/6 – General store setup (admin functions, taxes, shipping, etc.) • 4/13 – Product loading and inventory management • 4/20 – Static and automatic collection/category creation (sorting and filtering) • 4/27 – Theme/Design setup • 4/29 – Shopify App Store and How to find the best apps…

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How To Sell When You’re Not A Salesperson

April 13, 2021 @ 5:00 pm - 6:30 pm
free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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Webinar 3 Part Series: Thinking About Building Your Business Website The Development Path to Explore

April 14, 2021 @ 12:00 pm - 1:00 pm
Free

So, you are building your business website yourself? Congratulations! You are probably too nervous to celebrate just yet. After all, you have some very big decisions to make…now the good news, this 3-Part Series will explore the development path before building your business website. Put your business on the right track with development from the start. Register to attend today! 4/7, 4/14, 4/21 • Part 1: 10 Important Factors to Consider Before Choosing a Web Host – 4/7 • Part…

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Webinar – Google mi Negocio

April 15, 2021 @ 11:00 am - 12:00 pm
Free

Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda.Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más. REGISTER NOW

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Marketing During The Uncertainty Of COVID

April 15, 2021 @ 11:00 am - 12:30 pm
Free

Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…

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Marketing During The Uncertainty Of COVID

April 15, 2021 @ 11:00 am - 12:30 pm
Free

Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…

Find out more »

Webinar – Negotiation Process and Skills Series – 5 Session Series

April 15, 2021 @ 3:30 pm - 4:30 pm
Free

Session 1: Process and Analysis – 4/8 Process and Analysis – We all negotiate things every day. However, that does not mean we know what we are doing. What is the process of negotiation? How do you initially analyze your negotiation to set yourself up for success? Strategy development is paramount to a successful negotiation. This webinar series starts here, with the big picture and a strong foundation. No more “trial and error” or “we’ll see how it goes”. Session…

Find out more »

6-Part Webinar Series – Building and Launching Your Shopify Store

April 20, 2021 @ 12:00 pm - 1:00 pm
Free

Thinking about launching a Shopify Store? Learn how to build and launch your Shopify Store over a 6-part webinar series with the following sessions: • 3/30 – Introduction to e-commerce and Shopify • 4/6 – General store setup (admin functions, taxes, shipping, etc.) • 4/13 – Product loading and inventory management • 4/20 – Static and automatic collection/category creation (sorting and filtering) • 4/27 – Theme/Design setup • 4/29 – Shopify App Store and How to find the best apps…

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Webinar 3 Part Series: Thinking About Building Your Business Website The Development Path to Explore

April 21, 2021 @ 12:00 pm - 1:00 pm
Free

So, you are building your business website yourself? Congratulations! You are probably too nervous to celebrate just yet. After all, you have some very big decisions to make…now the good news, this 3-Part Series will explore the development path before building your business website. Put your business on the right track with development from the start. Register to attend today! 4/7, 4/14, 4/21 • Part 1: 10 Important Factors to Consider Before Choosing a Web Host – 4/7 • Part…

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Webinar – Privacy Policy and Terms of Use: The Basics

April 22, 2021 @ 12:00 pm - 1:00 pm
Free

This webinar will discuss the importance of privacy policies and terms of use in ecommerce; relevant state, federal and international privacy laws small business owners should be aware of; drafting a privacy policy and terms of use; and how privacy policy and terms of use clauses can reduce liability. REGISTER NOW

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WEBINAR: How to Pivot Your Business Online During Covid 19

April 22, 2021 @ 1:00 pm - 3:00 pm
Free

As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW

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Webinar – Negotiation Process and Skills Series – 5 Session Series

April 22, 2021 @ 3:30 pm - 4:30 pm
Free

Session 1: Process and Analysis – 4/8 Process and Analysis – We all negotiate things every day. However, that does not mean we know what we are doing. What is the process of negotiation? How do you initially analyze your negotiation to set yourself up for success? Strategy development is paramount to a successful negotiation. This webinar series starts here, with the big picture and a strong foundation. No more “trial and error” or “we’ll see how it goes”. Session…

Find out more »

Live Q&A: All About Marketing Your Business

April 23, 2021 @ 11:00 am - 12:00 pm
free

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…

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6-Part Webinar Series – Building and Launching Your Shopify Store

April 27, 2021 @ 12:00 pm - 1:00 pm
Free

Thinking about launching a Shopify Store? Learn how to build and launch your Shopify Store over a 6-part webinar series with the following sessions: • 3/30 – Introduction to e-commerce and Shopify • 4/6 – General store setup (admin functions, taxes, shipping, etc.) • 4/13 – Product loading and inventory management • 4/20 – Static and automatic collection/category creation (sorting and filtering) • 4/27 – Theme/Design setup • 4/29 – Shopify App Store and How to find the best apps…

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WEBINAR: Digital Marketing, What’s working – What’s not?

April 28, 2021 @ 1:00 pm - 2:00 pm
Free

A lot has changed in Digital Marketing over the last year. Come get the facts on how Digital Marketing sells, especially when you media mix social media, paid per click, display ads, email marketing and other online tools.   Learn about the latest tools, demographics and user changes on who is using different platforms in 2021.  Learn how to target the right customers, maximize your budget and reach past and future customers more effectively.   Learn to strategize your marketing…

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WEBINAR Marketing 101

April 29, 2021 @ 10:00 am - 12:00 pm
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb   REGISTER NOW

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Marketing During The Uncertainty Of COVID

April 29, 2021 @ 11:00 am - 12:30 pm
Free

Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…

Find out more »

6-Part Webinar Series – Building and Launching Your Shopify Store

April 29, 2021 @ 12:00 pm - 1:00 pm
Free

Thinking about launching a Shopify Store? Learn how to build and launch your Shopify Store over a 6-part webinar series with the following sessions: • 3/30 – Introduction to e-commerce and Shopify • 4/6 – General store setup (admin functions, taxes, shipping, etc.) • 4/13 – Product loading and inventory management • 4/20 – Static and automatic collection/category creation (sorting and filtering) • 4/27 – Theme/Design setup • 4/29 – Shopify App Store and How to find the best apps…

Find out more »

Webinar – Negotiation Process and Skills Series – 5 Session Series

April 29, 2021 @ 3:30 pm - 4:30 pm
Free

Session 1: Process and Analysis – 4/8 Process and Analysis – We all negotiate things every day. However, that does not mean we know what we are doing. What is the process of negotiation? How do you initially analyze your negotiation to set yourself up for success? Strategy development is paramount to a successful negotiation. This webinar series starts here, with the big picture and a strong foundation. No more “trial and error” or “we’ll see how it goes”. Session…

Find out more »

Increasing Business Visibility on Google

April 30, 2021 @ 10:00 am - 12:00 pm

Learn digital marketing strategies to grow your online brand by leveraging Google Search Engine Optimization (SEO), content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, email marketing and event sites. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting and recruiting work. Learning Points: • Learn ways to increase your visibility in Google’s organic search…

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May 2021

WEBINAR: YouTube for Sales

May 4, 2021 @ 2:00 pm - 3:30 pm
Free

Join us to learn: • Understanding Youtube as a Social Media Marketing platform • What content can you put on Youtube -How to optimize and monetize Youtube videos • Simple steps you can do to increase Subscribers • How to integrate with Social Media to increase revenue • How to use Youtube as a Marketing Strategy Instructor: Deborah Deras REGISTER NOW

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Webinar – Writing Effective Content for Your Website

May 5, 2021 @ 12:00 pm - 1:00 pm
Free

Wondered about your website content and how it impacts search results? How does content work? Come and learn tips on solving the mystery of content and writing effective content for your website. REGISTER NOW

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Current Market Trends & Market Intelligence

May 6, 2021 @ 10:00 am - 12:00 pm
Free

In this class we will introduce & define the discipline we call market intelligence. The purpose of this class is to provide a broad overview of the importance, tools and approach used today. In addition to providing latest economic, industry, market, and consumer trends we will review the market intelligence methodologies used to gather this information. At the end of class participants will be assigned to develop a 1-page summary on their business idea or business for review during Class…

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Webinar – Negotiation Process and Skills Series – 5 Session Series

May 6, 2021 @ 3:30 pm - 4:30 pm
Free

Session 1: Process and Analysis – 4/8 Process and Analysis – We all negotiate things every day. However, that does not mean we know what we are doing. What is the process of negotiation? How do you initially analyze your negotiation to set yourself up for success? Strategy development is paramount to a successful negotiation. This webinar series starts here, with the big picture and a strong foundation. No more “trial and error” or “we’ll see how it goes”. Session…

Find out more »
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