The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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November 2020
WEBINAR: Digital Marketing In The Era Of Covid-19
In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant du;ring these times and stay true to our brand values while…
Find out more »WEBINAR: Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: · How to guarantee you get found online · 4 Data Companies that determine your Google ranking – that you never even knew existed · Techniques to have your customers telling everyone…
Find out more »Webinar- E-Commerce Fall Series – How to Use Private Labeling to Scale Your Merchandising Efforts
How to Use Private Labeling to Scale Your Merchandising Efforts REGISTER NOW
Find out more »Facebook & Instagram Advertising Webinar
With the holidays right around the corner, get started with Facebook & Instagram and start running your first ad campaign this week. This webinar is for those who are just getting started, or have never advertised before. · Audience Settings · Setting Budgets · Reviewing Insights · How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. …
Find out more »How To Use Instagram Stories For Sales Success
As of 2020, the main “feed” is dead and everyone is paying attention to IG stories. Why? Because IG Stories are what people are consuming, according to Social Media Examiner. Why? Because these kinds of stories are the unfiltered authentic version of your brand. People don’t believe manufactured posts. Rather, they want to like, trust, and respect your brand in order to buy from you. REGISTER NOW You will learn: - What types of stories should you…
Find out more »How To Do Instagram Live For Sales
We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of Small Business Owners, like the DJ, DNICE where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your business and brand for an increase in sales. …
Find out more »December 2020
Webinar – WordPress Survival – Part 1
Using WordPress or thinking about using WordPress, this two part webinar will provide tips and techniques to help make it easier to navigate, increase productivity, and lead the path to more visibility for your business and customers. REGISTER NOW
Find out more »Webinar-3-Part Series: Thinking About Building Your Business Website The Development Path To Explore
So, you are building your business website yourself? Congratulations! You are probably too nervous to celebrate just yet. After all, you have some very big decisions to make…now the good news, this 3-Part Series will explore the development path before building your business website. Put your business on the right track with development from the start. Register to attend today! Part 1 – 10 Important Factors to Consider Before Choosing a Web Host Part 2 – Tips on Choosing the Web Builder for…
Find out more »Shopify Webinar
Shopify is one of the leading platforms helping small business owners sell their products and services online. It will grow with you from Day 1. When you start with Shopify, you have access to professional-grade tools to help you sell your products, take payments, and ship your orders. We discuss e-commerce best practices and creating visually appealing online storefronts that convert. This course is an entry-level course aimed at users who haven’t built an online store or have minimal experience…
Find out more »Shopify Webinar
Shopify is one of the leading platforms helping small business owners sell their products and services online. It will grow with you from Day 1. When you start with Shopify, you have access to professional-grade tools to help you sell your products, take payments, and ship your orders. We discuss e-commerce best practices and creating visually appealing online storefronts that convert. This course is an entry-level course aimed at users who haven’t built an online store or have minimal experience…
Find out more »How To Use IGTV To Grow Business
We all have heard of YouTube, but Instagram can now provide you with your own broadcasting networking on Instagram, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. Deborah Deras will teach you: - How to set up your IGTV - How to post on IGTV - How to edit my IGTV - What content to post on IGTV - How to convert to sales - How IGTV can build your…
Find out more »WEBINAR: Effective Marketing in Time of Covid-19
In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…
Find out more »Webinar – WordPress Survival – Part 2
Using WordPress or thinking about using WordPress, this two part webinar will provide tips and techniques to help make it easier to navigate, increase productivity, and lead the path to more visibility for your business and customers. REGISTER NOW
Find out more »Facebook & Instagram Advertising Webinar
With the holidays right around the corner, get started with Facebook & Instagram and start running your first ad campaign this week. This webinar is for those who are just getting started, or have never advertised before. · Audience Settings · Setting Budgets · Reviewing Insights · How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. …
Find out more »WEBINAR Branding in Covid-19 Era
For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great…
Find out more »Webinar-3-Part Series: Thinking About Building Your Business Website The Development Path To Explore
So, you are building your business website yourself? Congratulations! You are probably too nervous to celebrate just yet. After all, you have some very big decisions to make…now the good news, this 3-Part Series will explore the development path before building your business website. Put your business on the right track with development from the start. Register to attend today! Part 1 – 10 Important Factors to Consider Before Choosing a Web Host Part 2 – Tips on Choosing the Web Builder for…
Find out more »How To Use IGTV To Grow Business
We all have heard of YouTube, but Instagram can now provide you with your own broadcasting networking on Instagram, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. Deborah Deras will teach you: – How to set up your IGTV – How to post on IGTV – How to edit my IGTV – What content to post on IGTV – How to convert to sales – How IGTV can build your…
Find out more »Webinar-3-Part Series:Thinking About Building Your Business Website The Development Path To Explore
So, you are building your business website yourself? Congratulations! You are probably too nervous to celebrate just yet. After all, you have some very big decisions to make…now the good news, this 3-Part Series will explore the development path before building your business website. Put your business on the right track with development from the start. Register to attend today! Part 1 – 10 Important Factors to Consider Before Choosing a Web Host Part 2 – Tips on Choosing the Web Builder for…
Find out more »How to Launch Your Podcast
Now, more than ever during Covid-19 and with Curfews to stay top of mind with our potential clients and customers. People are home burned out on the news looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem we can expand our reach, build our brand and ultimately increase the sales of our products and services.…
Find out more »How to Use Instagram Reels
Instagram’s answer to the popular TikTok (and other new tools like Byte and Triller), Instagram Reels is an exciting new format that allows you to record and edit multiple 15-second videos set to popular songs. In this webinar, Deborah Deras will cover: – Introducing Instagram Reels: What is this new platform and why should I care? – Shooting your video – Selecting the music, speed, and filters – Targeting potential new customers – Optimizing your reels to target your ideal…
Find out more »January 2021
Facebook & Instagram Advertising Webinar
Get started with Facebook & Instagram and start running your first ad campaign this week. This webinar is for those who are just getting started, or have never advertised before. • Audience Settings • Setting Budgets • Reviewing Insights • How to Run Contests & Sweepstakes Presented by: Laura Nystrom *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar. REGISTER NOW
Find out more »WEBINAR: How to Create a Social Media Content Calendar 2021
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events and sales opportunities available to you.…
Find out more »WEBINAR Website 102: Web Design and SEO Best Practices
Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. PLEASE NOTE: If you check in more than 5 minutes late,…
Find out more »Social Media 102
In this workshop you will learn how to authentically connect and create compelling messaging on Social Media to develop lasting relationships that go beyond transactional customers but a tribe of devoted followers to grow your business organically online. Attendees will learn: • How to choose which platform you need to have a presence on. • When to post and how to use time saving techniques to post on multiple platforms. • How to promote and sell to fans who love…
Find out more »WEBINAR Market Intelligence: Key to Identifying & Navigating During the Covid Era
In the COVID era—everything thing we thought we knew about business has changed from the products/services offered to consumer behavior and rapidly accelerated rates of technology and digital adoption. Brand strategy has been forever altered and our focus on IOT, streaming, blockchain and social media is greater than ever before. Interested in learning more? Join me for this seminar—where you will learn specific research techniques being used during COVID, latest market/industry trends and exactly what this means for you and…
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