The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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February 2020
Improve Your SEO Using Free Google Tools
In this workshop, we will cover the following topics related to Google Analytics and how it can bolster your business: Using Google My Business to setup a local search presence How to use Google Analytics to measure and improve Google search traffic Leverage Google Search Console to identify keyword opportunities Create content to improve your search ranking Presenter: Colin Smith REGISTER NOW
Find out more »Digital Marketing Workshop – Strengthen Your Online Presence
Learn website best practices, including how to write strong content and search engine optimization. This workshop will also cover using social media as a marketing tool, and ways to elevate your current social media strategy. Presenters Colin Smith & Ojen Kassabian REGISTER NOW
Find out more »Elevate Your Social Media Presence
Join us for this illuminating workshop as we discuss the “Fab 4 Topics” for elevating your Social Media presence! -Developing a social media strategy -Creating a content calendar -Content Development -Influencer marketing for your brand (how to find and reach out) This workshop is ideal for new SBDC clients and should be followed up with 1:1 advising to focus on your specific brand. Presenter: Ojen Kassabian Please Note: The Pasadena SBDC is not on the Pasadena City College Main Campus. We…
Find out more »Improve Your SEO Using Free Google Tools
In this workshop, we will cover the following topics related to Google Analytics and how it can bolster your business: Using Google My Business to setup a local search presence How to use Google Analytics to measure and improve Google search traffic Leverage Google Search Console to identify keyword opportunities Create content to improve your search ranking Presenter: Colin Smith REGISTER NOW
Find out more »Creating an Online Marketing Strategy that Works – Part 2
Learn best practices to Plan, Protect and Promote your business through creating an online marketing strategy. The three part series on 2/21 (12:00 – 1:30 pm), 2/28 (12:00 – 2:00 pm) and 3/6 (12:00 – 2:00 pm) will cover critical areas to help guide you: -Defining the budget, Identifying who you want to attract to the website, Planning the website design -Identifying potential business risks before you start the project -How to help manage the project time and expense -Low…
Find out more »Creating an Online Marketing Strategy that Works – Part 2
Learn best practices to Plan, Protect and Promote your business through creating an online marketing strategy. The three part series on 2/21 (12:00 – 1:30 pm), 2/28 (12:00 – 2:00 pm) and 3/6 (12:00 – 2:00 pm) will cover critical areas to help guide you: -Defining the budget, Identifying who you want to attract to the website, Planning the website design -Identifying potential business risks before you start the project -How to help manage the project time and expense -Low…
Find out more »March 2020
Aumenta tu visibilidad con Google mi Negocio
Con un Perfil de mi negocio en Google, tu empresa puede destacarse de manera gratuita en Maps y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Trae to laptop o tablet para poder crear tu información rápidamente. REGISTRARSE AHORA
Find out more »Aumenta tu visibilidad con Google mi Negocio
Con un Perfil de mi negocio en Google, tu empresa puede destacarse de manera gratuita en Maps y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Trae to laptop o tablet para poder crear tu información rápidamente. Registrarse Ahora
Find out more »Get Your Business Online with Google
With Google my Business profile you help searchers find and learn more about your business. We will help you setup your profile so you can help your business stand out in search results and find new clients. Bring your laptop or tablet so you can set up your page faster. REGISTER NOW
Find out more »Get Your Business Online with Google
With Google my Business profile you help searchers find and learn more about your business. We will help you setup your profile so you can help your business stand out in search results and find new clients. Bring your laptop or tablet so you can set up your page faster. REGISTER NOW
Find out more »Creating an Online Marketing Strategy that Works – Part 3
Learn best practices to Plan, Protect and Promote your business through creating an online marketing strategy. The three part series on 2/21 (12:00 – 1:30 pm), 2/28 (12:00 – 2:00 pm) and 3/6 (12:00 – 2:00 pm) will cover critical areas to help guide you: -Defining the budget, Identifying who you want to attract to the website, Planning the website design -Identifying potential business risks before you start the project -How to help manage the project time and expense -Low…
Find out more »One Page Marketing Plan for your Biz
Come and learn with Valerie Ontiveros, Co-Creator of Basic Bananas USA to learn about: - How to choose the right marketing strategies for your business - How to truly understand your market and engage with them - Why it's never been easier to get noticed REGISTRESE ACA
Find out more »How to Speak with Confidence
Would you like to use Social Media tools like YouTube, Facebook Live or Snapchat but are shy to get on camera? Does the thought of being on camera make you anxious? Would you like to learn tools to master: -How to release your fear of speaking -How to connect with your audience on camera -How to memorize content and speak naturally -How to get business from your videos -Q&A Instructor: Deborah Deras REGISTER NOW
Find out more »Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: -How to guarantee you get found online -4 Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know about…
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »E-Commerce and Marketing Automation
Marketing automation is essential for engaging and retaining customers. By using things like purchase history, geo-location and recently viewed products, businesses can create relevant campaigns to increase customer engagement and sales. Presenter: Alex Vasquez Please Note: This workshop is located at the Pasadena City College’s satellite campus in Rosemead. The workshop will take place at our Rosemead Campus (4105 Rosemead Blvd., Rosemead, CA 91770). Please arrive at least 10 minutes early to find parking and workshop location. Workshop will begin promptly. Also,…
Find out more »Facebook e Instagram para su negocio
Este es un taller básico en español para aprender sobre cuáles son las redes sociales correctas para su negocio y la terminología común. Tendremos ejemplos e interactuaremos con el Facebook y el Instagram. Por favor traiga su Tablet, celular o Laptop con su información de las redes sociales para conectarse. Registrarse Ahora
Find out more »Veteran Series – Sales & Marketing Basics
This workshop is an introduction to sales and marketing to help participants understand key elements including the target market, customer segments, value proposition, attracting and retaining customers, distribution channels and more. REGISTER NOW
Find out more »Website 102: Web Design and SEO Best Practices
Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. Instructor: Omari Valentine REGISTER NOW
Find out more »Instagram 101
Join us for this Instagram workshop and learn: -How to set up your profile -How to get followers -Choosing the right hashtags -Creatively designing pictures -Plus all participants will get an ebook how to go from likes to sales. Instructor: Deborah Deras REGISTER NOW
Find out more »Digital Marketing Automation-Grow your Business on Autopilot
This workshop will go over how you can set up an automated Digital Marketing system to grow your business on autopilot. If you have a restaurant, a retail business, a service business or an e-commerce business, you will learn how to take advantage of automation to beat your competitors. In this workshop you will discover: -How to double your sales -How to attract potential customers and where you should be looking for them -How to turn those potential customers into…
Find out more »Redes Sociales para su Negocio Webinar
Este es un taller básico en español es para aprender sobre cuáles son las redes sociales correctas para su negocio y la terminología común. Tendremos ejemplos e interactuaremos con el Facebook y el Instagram. Por favor traiga su Tablet, celular o Laptop con su información de las redes sociales para conectarse. Registrarse ahora
Find out more »E-Commerce and Marketing Automation
Marketing automation is essential for engaging and retaining customers. By using things like purchase history, geo-location and recently viewed products, businesses can create relevant campaigns to increase customer engagement and sales. Presenter: Alex Vasquez Please Note: This workshop is located at the Pasadena City College’s satellite campus in Rosemead. The workshop will take place at our Rosemead Campus (4105 Rosemead Blvd., Rosemead, CA 91770). Please arrive at least 10 minutes early to find parking and workshop location. Workshop will begin…
Find out more »Elevate Your Social Media Presence
Join us for this illuminating workshop as we discuss the “Fab 4 Topics” for elevating your Social Media presence! -Developing a social media strategy -Creating a content calendar -Content Development -Influencer marketing for your brand (how to find and reach out) Presenter: Ojen Kassabian Please Note:The Pasadena SBDC is not on the Pasadena City College Main Campus. We are located on the Foothill Campus. For parking, please park in Lot C or Lot D and purchase a $2 daily parking pass at…
Find out more »April 2020
Webinar – How to Use Facebook Live to Grow Your Retail Sales
Remember QVC and how live TV was able to move products out the door? Now you can be an authentic video salesperson using the power of Facebook Live to grow your retail sales. In this webinar, we will explore Facebook Live, how to promote your Facebook live event, key sales strategies for live video selling and how to use your E-Commerce channel to easily close each sale. REGISTER NOW
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