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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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September 2023

WEBINAR How To Begin a Successful Social Media Brand in 2023

September 28, 2023 @ 12:00 pm - 2:00 pm
Free

In this webinar we’ll discuss what Social Media is and is not. We’ll define the difference between social media for personal use and business use. We’ll discuss today’s main platforms including best use cases based upon popular industries. You’ll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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October 2023

Webinar: Digital Marketing #1

October 5, 2023 @ 12:00 pm - 1:00 pm
Free

Description: This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Webinar: Digital Marketing #2

October 12, 2023 @ 12:00 pm - 1:00 pm
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

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Live Q&A: All About Social Media For Your Business

October 18, 2023 @ 2:00 pm - 3:00 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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Webinar – Google and Yelp Set Up for Business

October 19, 2023 @ 12:00 pm - 1:00 pm
Free

With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW

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Webinar – Google y yelp para negocios

October 19, 2023 @ 1:00 pm - 2:00 pm
Free

Con un Perfil de mi negocio en Google tu empresa podrá destacarse gratis en Maps y Búsqueda de Google. Con las funciones que le enseñaremos, podrá interactuar con clientes existentes o encontrar otros nuevos. Aprenderás a ingresar la información que tu empresa necesita para que aparezcas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos y más. REGISTER NOW

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Social Media & AI Q&A: Get Your Questions Answered

October 20, 2023 @ 10:00 am - 11:30 am
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Pasadena SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to clarify social media marketing goals, how to structure your messaging,…

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How to Podcast at Home with AI Tools

October 25, 2023 @ 2:00 pm - 4:00 pm

Have you always wanted to start a podcast but don’t know where to begin? Podcasting is the new Blogging and can help you build your reputation as a subject matter expert and thought leader. With A.I. tools it is easier than ever to Podcast.   In this interactive webinar, you will discover:   · Why should I Podcast? · How to create your show concept? · What equipment do I need to do it at home? · What A.I. tools…

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Webinar – Manage Your Social Media Platforms – Meta Business Suite

October 26, 2023 @ 11:00 am - 12:00 pm
Free

Do you want to create posts on FB and IG @ the same time, Learn to schedule posts in the future, Respond to comments and Inbox messages from one place, What information should be there, How to manage your settings, Who should you give authorization to admin your page, How to upload pictures and videos, amoung many other tips, Learn using the Business Suite in general, If you could connect via a laptop will be better, Just come prepared to…

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Webinar – Manjo de redes sociales a traves de Meta Business Suite

October 26, 2023 @ 12:00 pm - 1:00 pm
Free

¿Quieres crear publicaciones en FB e IG @ al mismo tiempo? Aprenda a programar publicaciones en el futuro, Responda a comentarios y mensajes de la bandeja de entrada desde un solo lugar, ¿Qué información debería haber allí? Cómo administrar su configuración, ¿A quién debes darle autorización para administrar tu página? Cómo subir fotos y vídeos, entre muchos otros consejos, Aprenda a utilizar Business Suite en general, Si pudieras conectarte a través de una computadora portátil sería mejor, Simplemente venga preparado…

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WEBINAR Social Media: How to Tell Your Story, Sell Your Brand

October 26, 2023 @ 12:00 pm - 2:00 pm
Free

This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate…

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Elevate Your Holiday Sales with AI

October 30, 2023 @ 12:00 pm - November 27, 2023 @ 1:30 pm
Free

In an era defined by technological advancements, AI has emerged as a game-changer, revolutionizing the way businesses connect with customers and drive growth. Be more efficient and economical by using AI to boost your digital marketing and elevate your sales. Taught by SBDC trainer and digital marketing extraordinaire Deborah Deras – this series will offer clarity for small business owners on how AI can help save time and money. WEBINAR ONE, Monday, October 30th @ 12noon How to Use Artificial…

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November 2023

Social Media 101

November 2, 2023 @ 10:00 am - 12:00 pm
Free

Are you confused where and how to start? We at PCR SBDC, know exactly what you are going through. You are not alone and we offer a big part of the solution through our workshops and one on one consultations Our Social Media workshop, will save a lot of time, effort and mainly lots of trials and errors. Many businesses are on social media because of FOMO (Fear Of Missing Out) but they have no plan or strategy and are…

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Webinar: 8 Steps to Optimizing Your You Tube Videos Rank and Visibility

November 8, 2023 @ 10:30 am - 11:30 am
Free

Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them.  Sound familiar?  Video content must follow certain search engines rules.  Do you know them? If not, you should join our SBDC Online Marketing and Web Developer, Darren Elliott as he explains what those rules are, 8 Steps to Optimizing Your You Tube Videos Rank and Visibility and the best of all, they…

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The Top Seven A.I. Apps to Increase Your Revenue and Productivity

November 13, 2023 @ 12:00 pm - 2:00 pm

Be on the cutting edge of technology and innovation by learning simple and easy A.I.  programs to help you with customer service, content creation, email marketing, social media graphics, copywriting, and so much more.   During this engaging session, we will review seven A.I.  tools to grow your small business with using artificial intelligence.   You will leave this webinar with a resource list of everything you need to get started with A.I.  for next to nothing –and have your…

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WEBINAR Social Media 101-The Basics, What, When, Where and Why

November 16, 2023 @ 12:00 pm - 2:00 pm
Free

Discover the basics of getting ‘on’ social media. In this workshop we’ll briefly cover main social platforms – what are they and how to use them. We’ll discuss key terminology, cover how-to’s (ie.e how to post, share stories, upload a video, write captions and create hashtags.) We’ll cover best practices including how to use apps as a search engine, how to follow, share, comment and engage organically to build followers and community.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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How to Skyrocket Your Instagram Content Creation with A.I. Tools

November 20, 2023 @ 12:00 pm - 2:00 pm

In today’s digitally connected world, artificial intelligence is transforming the way businesses interact with social media platforms, including Instagram. Join us for an insightful webinar where we explore the powerful intersection of A.I.  and Instagram, unveiling opportunities for enhanced user engagement, content creation, and business growth. During this discussion, we will explore how A.I. makes it easier for you to create content to sell your products and services.   Find out how to: Elevate your Instagram strategy with A.I. Understand the…

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Webinar – Google and Yelp Set Up for Business – Digital Marketing #3

November 21, 2023 @ 1:00 pm - 2:00 pm
Free

: With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more.   (Digital Marketing…

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Empowering Small Businesses: Launch and Grow Your Podcast with A.I. Tools

November 27, 2023 @ 12:00 pm - 2:00 pm

In today’s fast-paced digital world, podcasting has emerged as a powerful tool for businesses to connect with their audience, tell their stories, and build brand loyalty. But for many small businesses, the technicalities and time commitment can be overwhelming. Enter the power of A.I.!   Join us for this transformative webinar where we’ll unveil the future of podcasting for small businesses. Dive deeply into how A.I.  tools are reshaping the podcast landscape by making hosting, editing, and marketing more accessible…

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December 2023

Special Event: Grow With Google: Use YouTube To Grow Your Business

December 6, 2023 @ 1:00 pm - 2:00 pm
free

In this workshop, you’ll learn how to create and organize a YouTube Channel, add videos, and promote your business with video ads. REGISTER NOW

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Canva Magic for Small Businesses

December 14, 2023 @ 10:00 am - 11:30 pm
Free

Unlock the secrets of visual storytelling for your business with our exclusive webinar on “Canva Magic for Small Business Owners.” Whether you’re a budding entrepreneur or a seasoned business owner, mastering the art of graphic design can elevate your brand’s presence and captivate your audience. Introduction to Canva: Dive deep into the world of Canva, a user-friendly graphic design tool tailored for non-designers Templates & Tools: Explore a plethora of templates suitable for various business needs, from social media posts to business…

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January 2024

Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar

January 10 @ 10:00 am - 11:30 am
Free

In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. Our upcoming webinar, “Mastering Your 2024 Digital Marketing: Create an Effective Content Calendar,” is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024. Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy,…

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WEBINAR How To Begin a Successful Social Media Brand in 2024

January 11 @ 12:00 pm - 2:00 pm
Free

n this webinar we’ll discuss what Social Media is and is not. We’ll define the difference between social media for personal use and business use. We’ll discuss today’s main platforms including best use cases based upon popular industries. You’ll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

Find out more »

How To Develop Your 2024 Digital Marketing Strategy: Create An Effective Content Calendar

January 17 @ 2:00 pm - 4:00 pm

In the fast-paced world of digital marketing, staying organized and ahead of trends is crucial, especially for small businesses. This webinar is designed to empower small business owners and marketers with the tools and insights needed to build a comprehensive and adaptable content calendar for 2024.   Key Takeaways: Understanding the Importance of a Content Calendar: Learn why a content calendar is a vital tool in your digital marketing strategy, helping you stay consistent, relevant, and engaging.   Analyzing Trends…

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Webinar – Digital Marketing #1

January 24 @ 12:00 pm - 1:00 pm
Free

This series allows participants to learn about Digital Marketing including tips on how to develop a strong, low-to-no-cost marketing plan and internet strategy. Collaborative marketing strategies that can help develop QUALIFIED social media followers, and funnel traffic to your website will be featured. Do it your self tips on Content, Web Design and Search Engine Optimization will be shared. REGISTER NOW

Find out more »
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