The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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July 2024
Break Out of the Sea of Sameness With the Power of Storytelling
As you look across the industry landscape, all you see is how the once extraordinary has become trite. Here’s the worst part: try as you might, all your innovative ideas have also been assimilated into the common lexicon, and you find yourself languishing in a sea of sameness. All you want is to stand out, but the more you try, the more you get frustrated because your brilliant efforts are short-lived. It has become exhausting to stay ahead of the…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
Find out more »SBDC As A Resource
Have an existing business? Thinking about starting a business? Come and learn about the SBDC as a resource. The content will be repeated multiple times during the session from 2:30 – 4:30 pm. Virtual Parking Permits https://canyons.thepermitstore.com/ are required to park on campus in all lots seven days a week, 24 hours a day, 365 days of the year. Student/Visitor permits are valid in spaces painted white in student lots only(Lots 4, 5, 6, 7 (parking structure), 8, 9, 13, 14, and…
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »Webinar – Basics of Intellectual Property
Intellectual Property (IP) is increasingly becoming one of the most important sources of revenue for businesses. It is also becoming one of the greatest sources of liability and revenue loss. Startups, entrepreneurs, and companies of all sizes must be aware of how to create, protect and enforce their IP and related rights, as well as how to help prevent or help reduce the risk of IP infringement claims and litigation. This presentation will educate you on the basics of intellectual…
Find out more »WEBINAR E-Smarts: Google Analytics 4 For Beginners
As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. Attend this 2-hour webinar to discover: What is GA4 and how it is different…
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »WEBINAR Improve Your Personal Credit for Lending Opportunities
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »Financial Fitness: Smart Credit Strategies for Entrepreneurs
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »Grow With Google: Learn The Basics of Google Ads
In this workshop you will learn how to reach more customers and grow your business with Google Ads. We will cover how to create an account and set up an ad campaign, how to improve ad performance, and how to measure success. REGISTER NOW
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »Elevate Your Business Plan with Software Powered Innovation
Unlock the true potential of your business with our upcoming webinar, “Elevate Your Business Plan with Software Powered Innovation.” Dive into a comprehensive workshop designed to elevate your business planning process, ensuring that you not only chart a course for success but do so efficiently and effortlessly. In this power-packed session, we will guide you through multiple facets of creating a robust business plan, whether you’re forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies…
Find out more »Webinar – 8 Steps to Optimizing Your YouTube Videos Rank & Visibility
Videos have become an essential marketing tool for many businesses. Too often, it becomes hard to justify the time spent creating videos, because no one is viewing them. Sound familiar? Video content must follow certain search engines rules. Do you know them? If not, you should join our SBDC Digital Marketing Specialist, Darren Elliott as he explains what those rules are, and the 8 Steps to Optimizing Your You Tube Videos Rank & Visibility. Best of all, they are steps you can do yourself! REGISTER…
Find out more »Webinar – 8 Things to Know & Remember About Key Word Strategies
You don’t have to be web savvy to know how to develop good keyword strategies for your website. but you will want to know the 8 key points to keep in mind before you take on the task. Join Darren Elliott for this presentation, where he will show you just how keywords work, and how you can strengthen each keyword to lead the right consumer to your website. Sign up today, and be on your way to putting a smart…
Find out more »SBDC As A Resource
Have an existing business? Thinking about starting a business? Come and learn about the SBDC as a resource. The content will be repeated multiple times during the session from 2:30 – 4:30 pm. Virtual Parking Permits https://canyons.thepermitstore.com/ are required to park on campus in all lots seven days a week, 24 hours a day, 365 days of the year. Student/Visitor permits are valid in spaces painted white in student lots only(Lots 4, 5, 6, 7 (parking structure), 8, 9, 13, 14, and…
Find out more »SBDC As A Resource
Have an existing business? Thinking about starting a business? Come and learn about the SBDC as a resource. The content will be repeated multiple times during the session from 2:30 – 4:30 pm. Virtual Parking Permits https://canyons.thepermitstore.com/ are required to park on campus in all lots seven days a week, 24 hours a day, 365 days of the year. Student/Visitor permits are valid in spaces painted white in student lots only(Lots 4, 5, 6, 7 (parking structure), 8, 9, 13, 14, and…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »WEBINAR Wave Accounting for Startups and Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. This webinar is not for companies with inventory. Instructor: Maureen Thielen REGISTER NOW
Find out more »August 2024
Webinar – Commercial Leases: The Basics
This webinar will introduce small business owners to the basics of commercial leases. Attendees will learn the differences between “gross,” “net” and “triple net” leases; conducting property inspections; rent, abatement, and “common area maintenance” (CAM) charges; use and signage restrictions; personal guarantees; build-out terms and obligations; determining who is responsible for maintenance and repairs; subleasing; and other information business owners should know before signing the lease, including when to “walk away.” REGISTER NOW
Find out more »Human Resources: Avoid Costly Lawsuits: CA Labor Laws Every New Business Must Know
Not having a sound understanding of California labor laws is one of the biggest threats to a business. Don’t risk your profits! In this webinar, you will be introduced to most up-to- date California wage and hour laws including breaks and meal periods, overtime, wages, salaries, and termination payouts. REGISTER NOW
Find out more »Disciplined Entrepreneurship: 24 Steps To A Successful Startup
Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. Yes, entrepreneurship can be taught, provided that you are coachable. REGISTER NOW
Find out more »Disciplined Entrepreneurship: 24 Steps To A Successful Startup
Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. Yes, entrepreneurship can be taught, provided that you are coachable. REGISTER NOW
Find out more »Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper, accountant and CPA? How do we know we are hiring the right person? Unfortunately, too many small business owners do…
Find out more »Financial Fitness: Ratios
Stand Alone Metrics are Meaningless. Learn which Ratios may be applicable to your business. Financial ratios paint a picture of your business’s liquidity, cash flow, debt, and profitability. The key is to know which ratios are relevant to your business and where to pull the information from. While these figures allow owners to better manage their business, creditors also use them to determine financial stability and access to capital. REGISTER NOW
Find out more »WEBINAR Creating a Public Relations Plan for Your Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying key customers and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their…
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