The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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October 2024
Business Finance Literacy Series [Session 2 of 3] Using an Excel Document for Financial Modeling and Forecasting
A simple Excel financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use Excel models to determine if/when a company will be profitable, what is the correct selling price, how many “widgets” need to be sold to be cover cost, and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This…
Find out more »WEBINAR Creating a Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will learn where to find them and how to determine which best suits your…
Find out more »SBDC As A Resource
Have an existing business? Thinking about starting a business? Come and learn about the SBDC as a resource. The content will be repeated multiple times during the session from 2:30 – 4:30 pm. Virtual Parking Permits https://canyons.thepermitstore.com/ are required to park on campus in all lots seven days a week, 24 hours a day, 365 days of the year. Student/Visitor permits are valid in spaces painted white in student lots only(Lots 4, 5, 6, 7 (parking structure), 8, 9, 13, 14, and…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »Ready, Set, Launch: Kickstart Your Business
Starting a business is easy, once you have decided to start one, you are halfway there! But you need to know that it requires planning and making key financial decisions. This training is designed to give you an overview of the aspects to consider prior to starting a new business. This may sound complicated, but at the end of the course, you will have all the knowledge and our support to make it happen! Topics will include: Business Ownership Business…
Find out more »How To Become Loan Ready
If you are looking to make your business bankable this webinar is for you! We know that finances can be scary but with the right help, it can be the new best friend of your business. Join us as we look at what’s needed to make sure you are bankable and ready to grow your business when applying for a loan. REGISTER NOW
Find out more »Webinar – AI for Customer Acquisition: Smarter Marketing from Day One (part 2)
In this session, participants will learn how AI can automate and optimize marketing campaigns to attract their first customers. From social media to email marketing, we’ll cover how AI can help entrepreneurs focus on growing their business without getting bogged down by manual marketing tasks. REGISTER NOW
Find out more »SPECIAL EVENT: “Different Stages of Credit & Receivables and Payables
Join us for an engaging virtual event, “Different Stages of Credit & Receivables and Payables,” hosted by Citi Bank’s seasoned experts! Designed specifically for beginners, this informative session will unravel the mysteries of business credit, guiding you through the essential concepts of receivables and payables. Discover how effective credit management can boost your business’s growth and stability while gaining valuable insights into best practices and strategies. Whether you’re starting your entrepreneurial journey or looking to refine your financial knowledge, this…
Find out more »Webinar – Google My Business/Yelp
SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” Come and join the SBDC and City of Santa Clarita for the “Enhancing Your Digital Footprint Webinar Series” on 10/9, 10/16 and 10/23 from 12:00-1:00 pm. Are you in business, with a local presence and interested in finding out more about how to increase and attract potential new customers? Are you a newly launched business building brand recognition with some online presence? Attend one or…
Find out more »Webinar – Explore Starting Your Home Based Business
This informational Webinar, will give you a good overview of what it takes to Start Your Own Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life, this introduction will help you move forward towards entrepreneurship! REGISTER NOW
Find out more »Developing An Actionable Business Plan
You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…
Find out more »Trade Show Triumph: Master These 12 Steps of Success
Are you a small business owner looking to get the most out of your time and resources at trade shows and conferences? Join our interactive workshop designed to help you navigate these events with confidence and maximize your return on investment. Workshop Highlights: Identify Your Style: Are you a Social Butterfly or an Overwhelmed Observer? Discover your natural tendencies and learn how to leverage them for success. Set Clear Goals: Learn how to set specific, measurable objectives for each event you attend.…
Find out more »SBDC As A Resource
Have an existing business? Thinking about starting a business? Come and learn about the SBDC as a resource. The content will be repeated multiple times during the session from 2:30 – 4:30 pm. Virtual Parking Permits https://canyons.thepermitstore.com/ are required to park on campus in all lots seven days a week, 24 hours a day, 365 days of the year. Student/Visitor permits are valid in spaces painted white in student lots only(Lots 4, 5, 6, 7 (parking structure), 8, 9, 13, 14, and…
Find out more »Webinar – Grant Writing: Preparation for SBIR Proposal and Beyond
Overview: Grant funding provides a non-dilutive funding option for early-stage technologies. With limited resources, startups bootstraps to maximize their resources Federal grants can serve as great resource not just in terms of financial help but access to many other commercialization resources available through partner offices. This webinar will present brief overview of funding programs – SBIR/STTR programs. We will also cover best practices in developing skillset for grant writing, how to avoid pitfalls of grant writing and resources to develop…
Find out more »Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Performance Measurements are simple mathematical calculations that can be used to monitor sales,…
Find out more »Webinar – Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »Elevate Your Business Plan with Software Powered Innovation
Unlock the true potential of your business with our upcoming webinar, “Elevate Your Business Plan with Software Powered Innovation.” Dive into a comprehensive workshop designed to elevate your business planning process, ensuring that you not only chart a course for success but do so efficiently and effortlessly. In this power-packed session, we will guide you through multiple facets of creating a robust business plan, whether you’re forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies…
Find out more »WEBINAR Improve Your Personal Credit for Lending Opportunities
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…
Find out more »Financial Fitness: Smart Credit Strategies for Entrepreneurs
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »Design a Winning Menu for Your Successful Restaurant
In this webinar, you will learn about the key components of a successful menu design, pricing strategies, placement of items to maximize your profit, and attractive food descriptions. REGISTER NOW
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
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