The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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How to Sell When You’re Not a Salesperson
February 16, 2021 @ 5:00 pm - 6:30 pm
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.
Topics covered include:
• The psychological barriers that could be holding you back and the tools required to overcome them.
• Understanding the components of an effective sales pitch.
• Learning the tools necessary to build an effective pitch for your business/product.
• The sales process, including how to develop a plan to address each client’s needs and set realistic goals for yourself.
Instructor and business advisor Mike Huntley has over 30 years of sales and marketing experience in a variety of industries, including aerospace, automotive, medicine, oil and gas, and electronics. He has worked with companies throughout the world, including Latin America, Canada, Europe, the Middle East, and Asia. He holds a B.A. in Psychology from California State University Long Beach and an MBA from California State Dominquez Hills. Mike also has an Executive Management Certificate from the University of California.
