Publicizing your business is one of the most important steps a business owner can take. Letting prospective customers/clients know about your company while building relationships with them is essential for growth and stability.

In Part 2 of this 3-part workshop series, participants will get an overview of the main points in Part 1 of “Creating a Public Relations Plan to Promote Your Small Business”: research, internal analysis and goal setting. In Part 2, participants will learn how to determine the main objectives of a public relations campaign. They will also choose specific public relations strategies tailored to their industry. In addition, workshop participants will select well-thought-out tactics to reach the public relations goals set in Part 1 of “Creating a Business Public Relations Plan.”

Upon completion, webinar participants will possess a basic understanding of a professional public relations plan. This plan can be used to help increase business name recognition and profitability.

Instructor: Saida Pagan (SBDC Advisor)

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