The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
- This event has passed.
Digital Marketing Strategies For Measurable Results
August 29 @ 10:00 am - 11:30 am
Free
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover:
- How effective are your current social media efforts?
- Are you continually researching new market segments?
- Learn to align Social Media initiatives with other marketing strategies
- What components of your current marketing plan could leverage Social Media?
- How valuable is feedback from your customers for your success?
