The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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INSTAGRAM FOR SALES: 6-WEEK WEBINAR SERIES
June 16, 2021 @ 2:00 pm - 4:00 pm
Free
Instagram (“IG”) has over 200 million visits per day.
There has been an 80% increase on Instagram Live, and 60% of visitors say they discover new products on Instagram.
In this 6-week Webinar series, instructor Deborah Deras will teach you how to sell on Instagram, use hashtag strategies, create compelling IG stories, use Instagram Live, and use IGTV and use Instagram Reels (The Tik Tok of Instagram).
How To Sell On Instagram
WEBINAR ONE
Wednesday, June 16, 2021
2pm to 4pm
We all know that Instagram has become even hotter since quarantine began, and people are now using it for voting campaigns, yoga classes, and more. But how to get started? First, you need to set up your Instagram in alignment with your brand, and in this webinar, you will learn the basics of how to develop your brand on IG so you can sell. You will learn:
- What the Instagram platform is and how it is very different from other platforms
- How to set up your Profile to be found by your target audience
- How to schedule your content for the entire week
- How to organically get followers
- How to turn “likes” into sales with one link
- How to create compelling content
- How to use Highlights as sales tools
- How to create appealing content that aligns with your brand
How To Use Instagram Hashtags To Get Ideal Clients
WEBINAR TWO
Wednesday, June 23, 2021
2pm to 4pm
On Instagram, hashtags are the key to targeting new clients/customers. Without the proper ones, you will not be discovered, but with the right ones, you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags, you’ll even generate strategic alliances. You will learn:
- What are hashtags?
- Why aren’t all hashtags created equal?
- A case study of how a hashtag booked a $3,500 client
- How to make money from a hashtag
- How many hashtags can you use, and what should you use to attract ideal customers?
- How to do market research on hashtags to come up in the feed
- How to use hashtags in IG Stories, and why.
How To Use Instagram Stories For Sales Success
WEBINAR THREE
Wednesday, June 30, 2021
2pm to 4pm
As of 2020, the main “feed” is dead and everyone is paying attention to IG stories. Why? Because IG Stories are what people are consuming, according to Social Media Examiner. Why? Because these kinds of stories are the unfiltered, authentic version of your brand. People don’t believe manufactured posts. Rather, they want to like, trust, and respect your brand in order to buy from you. You will learn:
- What types of stories should you post, and how that is different from the feed?
- How to create a systematic storyboard that focuses on your brand and inspires sales
- How to use engagement stickers, locations, and hashtags to double your reach
- How to increase conversions in stories to get sales
- How to get shoppable stickers
How To Do Instagram Live For Sales
WEBINAR FOUR
Wednesday, July 7, 2021
2pm to 4pm
We all know a picture paints a thousand words, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of small business owners, like the DJ, D-Nice, where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this Instagram Live tool on Instagram, you can position your business and brand for an increase in sales. You will learn:
- How to start an Instagram Live
- How to write a script for your Live
- How to increase engagement of the audience on the IG Live
- What happens after the Live is over
- How to re-purpose the Live in other places by promoting replay
- How to position your IG strategy into leads, relationship building, and sales
How To Use IGTV To Grow Business
WEBINAR FIVE
Wednesday, July 14, 2021
2pm to 4pm
We all have heard of YouTube, but Instagram can now provide you with your own broadcasting network on Instagram, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. You will learn:
- How to set up your IGTV
- How to post on IGTV
- How to edit my IGTV
- What content to post on IGTV
- How to convert to sales
- How IGTV can build your brand
How to Use Instagram Reels
WEBINAR SIX
Wednesday, July 21, 2021
2pm to 4pm
Instagram Reels is Instagram’s take on the ever-popular TikTok and other new tools like Byte and Triller. Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. You will learn:
- What are Instagram Reels?
- How to select the music, speed, and filters
- How to shoot your video
- How your reels are found in the discovery tab to target potential new customers
- How to optimize your reels to target your ideal client/customer
- How to convert reels into sales
