The LA SBDC Network offers no-cost/low-cost business workshops throughout Los Angeles, Santa Barbara, and Ventura Counties.
Session #3: Primary Market Research
April 2 @ 1:00 pm - 3:00 pm$10
Week 3 of 3 session workshop:
The purpose of this session is to describe/explain in depth primary research tools (focus groups and surveys). This class was created at the request of previous attendees and clients to learn how to use the tools described previously. You will leave this workshop with an understanding of the appropriate way to use these tools.
Join Debbie Goldfarb—a 25+ year marketing veteran and owner of BCU Works—a small independent branding & consulting firm specializing in small businesses to learn:
-What is market research?
-Why is market research important?
-When to conduct market research?
-How to conduct market research?
-Practitioner tools for you and the professionals
-Please bring your laptop.