The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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WEBINAR SERIES- Creating a Public Relations Plan to Promote Your Small Business Part 3
February 9, 2022 @ 3:00 pm - 4:30 pmfree
In Part 3 of “Creating a Public Relations Plan to Promote Your Small Business” participants will be given a review of the highlights of Parts 1 and 2: research and analysis, goal setting, selecting objectives, and choosing strategies and tactics to achieve public relations goals.
In this final part of the three-part workshop series, participants will consider budgeting and the importance of assessing and evaluating their plan in order to determine its effectiveness. As in the other parts of the series, case studies will be utilized to support the learning process.
Upon completion, webinar participants will possess a basic understanding of a professional public relations plan. This plan can be used to help increase business name recognition and profitability.
Instructor: Saida Pagan (SBDC Advisor)