The LA SBDC is hosted by
The LA SBDC is hosted by
The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
- This workshop has passed.
Digital Marketing Strategies For Measurable Results
February 13, 2024 @ 12:00 pm - 1:30 pm
free
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover:
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- How effective are your current social media efforts?
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- Are you continually researching new market segments?
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- Learn to align Social Media initiatives with other marketing strategies
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- What components of your current marketing plan could leverage Social Media?
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- How valuable is feedback from your customers for your success?
