The LA SBDC Regional Network offers no-cost virtual business workshops for small businesses.
We serve Los Angeles, Santa Barbara, and Ventura counties.
- This workshop has passed.
NEW: Why Your Marketing Is Not Sticking. The Brain Science Every Small Business Owner Needs to Know

Why Your Marketing Is Not Sticking. The Brain Science Every Small Business Owner Needs to Know
You started your business with passion.
You know your service works.
But when it comes to marketing, it feels scattered, inconsistent, or invisible.
You post.
You tweak your website.
You change your bio.
Still, nothing feels steady.
Here is the truth most small business owners are never taught:
Your customer’s brain is overloaded.
If your message is not instantly clear, emotionally relevant, and easy to process, it gets ignored.
In this practical, interactive workshop, you will learn simple neuroscience principles that explain why marketing either sticks or disappears. You will understand how the brain filters information, how it decides what feels safe, and why emotion drives buying decisions more than logic.
Then we apply it directly to your business.
You will simplify your message, clarify your positioning, and learn how to communicate in a way that makes people feel seen instead of sold to.
This session is designed specifically for entrepreneurs and small business owners who want marketing that feels aligned, clear, and sustainable.
You will not leave with theory.
You will leave with a sharper message.
3 Takeaways
1. You Will Discover Why “Explaining More” Is Hurting Your Marketing
2. You Will Learn How to Speak to Real Emotional Drivers
3. You Will Walk Away with a Clear, Repeatable Messaging Framework



