The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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May 2021
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: •The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales pitch.…
Find out more »WEBINAR Market Research—In the World Recovering from COVID
In this class we will focus on market research—the primary modality used by marketers to gather industry/market and company data. We will explain the differences between market intelligence and market research. Plus, we will pay keen attention will be placed on reviewing the specific reasons and methodologies used for primary and secondary research—especially in respect to obtaining understanding market/competitive information & consumer buying behavior. At the end of this class, participants will be asked to more fully flush out their…
Find out more »WEBINAR Market Research Tools
In this class, we will provide an overview of the specific tools used for primary and secondary research. We will review examples of the various methodologies used in the field and available for small business owners. In addition, we will spend time having each participant review their SWOT and Porter 5 Forces competitive analysis. If time is available, the instructor will share research studies recently completed on behalf of her private clients. Instructor: Debbie Goldfarb This is the 3rd webinar of…
Find out more »WEBINAR How to Pivot Your Business Online During Covid 19
As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW
Find out more »Business Development Strategies
Learn how to screen potential new clients faster, streamline lead follow-up methods, and more, to shorten sales cycles and increase revenues. This talk is very practical, and David provides examples from his work with professional service firms and business owners. You will not only be able to assess and identify which components you need to focus on for your business development strategies; you will have clear action items to put into place. Key learning points include: • Assess your business…
Find out more »June 2021
WEBINAR: 2nd Quarter Marketing Slam Dunk
Are you on track to Rock your 2nd Quarter? Let’s make a plan to increase your sales, promote your products & events or fundraise to maximize your impact using national and seasonal Marketing tie-ins plus cost-effective digital tools! Now is the time to plan and achieve your marketing goals! Get my 2nd Quarter Marketing Checklist with Holiday and Event Dates to help you reach more people. Let’s review the latest digital marketing along with online tools from landing pages, event…
Find out more »WEBINAR Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »Why Email Marketing is Still King
In this webinar, hosted by SBDC consultant Louise Brewer, we will be covering: • How to Boost Open Rates • How to Personalize Emails • Best Practices • Tools and Resources REGISTER NOW
Find out more »July 2021
Social Media 101
We all know we have to be on Social Media but how do we create a Social Media strategy that targets our revenue goals and turn likes into sales, comments into customers, and shares into raving fans that can become brand ambassadors for our company. This comprehensive and interactive workshop will give you the playbook of how to use Social Media for Sales. During this interactive Webinar you will discover: • How to clarify Social Media marketing goals • Which…
Find out more »August 2021
Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »WEBINAR Adapting Your Business for Success in a Digital World
As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW
Find out more »October 2021
Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »January 2022
How to Create Your 2022 Content Calendar
Who’s ready to get organized this 2022!? Let’s be honest, we all get overwhelmed by Social Media because we often wear too many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an…
Find out more »YouTube For Business
Google is the largest search engine on the internet, but did you know that YouTube is the second largest and happens to be owned by Google? Because of the power of “search”, you owe it to yourself and your business to understand how to use YouTube so your potential customers can find you online. In this webinar, we will discuss: • Understanding YouTube as a social media marketing platform • The type of content can you put on YouTube •…
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »Instagram for Sales
We all know that Instagram has blown up in the last couple years, and people are now using it for voting campaigns, yoga classes, and more. But how to get started? First, you need to set up your Instagram in alignment with your brand, and in this webinar, you will learn the basics of how to develop your brand on IG so you can sell. You will learn: • What the Instagram platform is and how it is very different…
Find out more »WEBINAR – Creating a Public Relations Plan to Promote Your Small Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. REGISTER HERE
Find out more »February 2022
Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google’s GMB toolset to drive more customers to their store. In this webinar, we cover: Introduction to GMB and its perks How to create and validate your listings How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM. Instructions to connect…
Find out more »Google My Business
Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google’s GMB toolset to drive more customers to their store. In this webinar, we cover: Introduction to GMB and its perks How to create and validate your listings How to optimize your listings to get the most out of them Presented by: Colin Smith *The WEBINAR will be conducted via ZOOM. Instructions to connect…
Find out more »Creating a Public Relations Plan to Promote Your Small Business Part 2 of 3
Publicizing your business is one of the most important steps a business owner can take. Letting prospective customers/clients know about your company while building relationships with them is essential for growth and stability. In Part 2 of this 3-part workshop series, participants will get an overview of the main points in Part 1 of “Creating a Public Relations Plan to Promote Your Small Business”: research, internal analysis and goal setting. In Part 2, participants will learn how to determine the main objectives of a public relations campaign.…
Find out more »WEBINAR SERIES- Creating a Public Relations Plan to Promote Your Small Business Part 3
In Part 3 of “Creating a Public Relations Plan to Promote Your Small Business” participants will be given a review of the highlights of Parts 1 and 2: research and analysis, goal setting, selecting objectives, and choosing strategies and tactics to achieve public relations goals. In this final part of the three-part workshop series, participants will consider budgeting and the importance of assessing and evaluating their plan in order to determine its effectiveness. As in the other parts of the series, case studies will be utilized to support…
Find out more »March 2022
Ask Me Anything: Marketing With Sahar
Do you need some of your quick help in marketing for your business? Do you have questions on what are the next steps for your brand? Maybe you just don’t know where to start. Join Us for this open forum to ask any marketing-based questions that you may have. REGISTER NOW
Find out more »Social Media Marketing Trends for 2022
Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…
Find out more »April 2022
How To Sell Online – Part A
With COVID-19 and the pandemic, we know now more than ever we need to have our brand visible and active online. Many small business owners are posting online but not seeing sales. Here is how to remedy that. During this interactive webinar you will discover: • How to shift your perception of sales to love it • What income-producing activities can you focus on • The 5 P’s of Marketing applied to online sales success • How to shift the…
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