The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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May 2019
Creating an Online Marketing Strategy that Works (Part 1)
Learn best practices to Plan, Protect, and Promote your business through creating an online marketing strategy. Each week will cover critical areas to help guide you: 5/31 WEEK 1: Defining the budget, Identifying who you want to attract to the website, Planning the website design 6/7 Week 2: Identifying potential business risks before you start the project, Tips to help manage the project time and expense, Low to no-cost resources to help manage and complete your project 6/14 Week 3:…
Find out more »July 2019
Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Charlie Lowe REGISTER NOW
Find out more »Webinar – The Marketing Mix & The Target Market (Part 1/2): The Product & Market
Join us in the first of this free two-part webinar series to learn about the details of target marketing and how to identify your ideal client/consumer that will help you generate higher-quality leads and sales. This session will also address what to consider in creating your business product(s) and or service(s) to ensure that your business reaches the right people and the right time. REGISTER NOW
Find out more »August 2019
Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Charlie Lowe REGISTER NOW
Find out more »How to Brand Your Business to Success
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touchpoints (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor:Debbie Goldfarb REGISTER NOW
Find out more »Using Research to Grow Your Business
Are you a small business owner trying to decide which products or services to offer your customers? Are you interested in expanding your customer base but aren’t quite sure which road to follow? Or do you need to figure out how to improve your marketing messaging and targeting to reach the right audience? In all these cases, conducting research can help small businesses operate strategically by making smart decisions. REGISTER NOW In this 90-minute workshop, you will learn:…
Find out more »September 2019
How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. – What is market research? – Why is market research important? – When to conduct market research? – How to conduct market research? – Practitioner tools for you and the professionals Instructor Debbie Goldfarb REGISTER NOW (Sept 10) Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset.…
Find out more »October 2019
Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: -How to guarantee you get found online -4 Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know about…
Find out more »January 2020
Digital Marketing – Online Reviews
Learn with the SBDC and SEO Marketing Masters how to manage online reviews for your business. This is a 45 min webinar with time for Q&A so come prepared to ask questions. REGISTER NOW Please click this link 5 min before the workshop Join from PC, Mac, Linux, iOS or Android: https://cccconfer.zoom.us/j/333044654
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »Taller de Mercadeo y Recursos Empresariales
Únase a la Administración de Pequeñas Empresas de los EE.UU. y el SBDC para un evento sobre los recursos disponibles para las pequeñas empresas! ¿Le gustaría saber más sobre la variedad de recursos disponibles para iniciar, crecer y expandir su negocio? cómo atraer nuevos clientes y desarrollar habilidades de mercadeo? ¡Únase a nuestro taller GRATIS para aprender cómo hacer crecer su negocio y tener éxito con el uso de herramientas y recursos de mercadeo gratuitos! REGISTRESE ACA
Find out more »How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »February 2020
How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »
