The LA Regional SBDC Network is hosted by
The LA Regional SBDC Network is hosted by
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2 workshops,
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Are you aware of your customer requirements and the potential power of the analysis for business growth? The Kano Model and the House of Quality (HoQ) are powerful quality tools used in manufacturing to link customer desires to product design. Kano helps categorize customer needs (Basic, Performance, Excitement) to understand satisfaction dynamics, while the HoQ […]
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You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking […]
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3 workshops,
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Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost […]
Free
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Pinterest isn’t just for recipes and home decor—it’s a visual search engine with serious buying intent. Learn Pinterest SEO, pin design best practices, shopping features, and how to build a content strategy that drives consistent traffic and sales. Instructor: Ramin Ramhormozi REGISTER NOW
Free
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Presenter: Erica Bristol This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; state and […]
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Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of […]
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Acquisition costs are rising, but retention is where profit lives. Learn to calculate customer lifetime value, reduce churn, implement win-back campaigns, and build systems that keep customers buying again and again. Instructor: Ramin Ramhormozi REGISTER NOW
Free
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Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: […]
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4 workshops,
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Pure ecommerce isn’t the only path. Learn how to add offline touchpoints—pop-ups, markets, retail partnerships, or local pickup—to build trust, reach new customers, and create experiences that pure online can’t match. Instructor: Ramin Ramhormozi REGISTER NOW
Free
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Many small business owners are paying for software they do not need while underutilizing powerful tools they already have access to for free. This workshop introduces five underused Google tools that help business owners create aligned social media content, learn new topics faster, design professional visuals, build slide decks and infographics, and track results in […]
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Presenter: Erica Bristol This webinar will teach small business owners the basics of Americans with Disabilities Act (ADA) website accessibility, such as understanding the ADA laws; WCAG accessibility standards; alt tags and screen readers; and potential liability for noncompliance. REGISTER NOW
Free
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