The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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November 2021
Webinar – Comprehensive Guide To Starting an E-commerce Business on Shopify – New Series
Please join us for this New Series – Comprehensive Guide To Starting an E-commerce Business on Shopify: 8/17 – Introduction to E-commerce & Shopify 8/24 – Introduction to the Shopify Admin and Settings 8/31 – How to Create Your Product & Inventory Strategy 9/2 – Tips on Inventory Management and Control 9/7 – Shopify Overview 9/14 – How to Outline and Setup Your Category Structure 9/16 – Doing Business Online: Terms of Service, Privacy Policy, ADA Compliance, Electronic Contracts, Signatures and…
Find out more »Webinar – Facebook e Instagram para su negocio
¿Quieres crear tu página de Facebook para tu negocio? No importa si ya tienes tú página. Estamos seguros de que aprenderá algo nuevo. Te mostraremos: • cómo crear una página • qué información debes tener • cómo administrar tu configuración • a quién debes autorizar para administrar tú página • cómo subir fotos y videos, entre muchos otros consejos. Si pudiera conectarse a través de una computadora portátil, sería mejor. Solo prepárate para aprender y tomar notas. Siempre podemos tener…
Find out more »Webinar – Facebook & Instagram For Business
Do you want to create your Facebook page for your business? It doesn’t matter if you already created your page. We are sure you will learn something new. We will walk you through: • How to create a page • What information should be there • How to manage your settings • Who should you give authorization to admin your page • How to upload pictures and videos, among many other tips We can also have a one on one…
Find out more »December 2021
Webinar – How To Sell…without sounding like a sales person
Selling is an art form tried by many and mastered by fewer. In business or just starting in business, it’s an opportunity to learn: • How to stand out in the eyes of your prospects • How to select the right group for business leads • How to craft an effective elevator speech • and more… REGISTER NOW
Find out more »Webinar – Ways to Impact Your Sales and Increase Customer Engagement
Have customers. . . are you reaching them? Want and need customers? Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools. REGISTER NOW
Find out more »January 2022
WEBINAR Jumpstart Your 2022 Marketing Plan – Get My FREE Checklist
What will you do differently to market your business more effectively in 2022? This workshop will help you plan your 2022 marketing goals and how to reach them using my checklist to target your market with the right digital marketing tools to get more action. We’ll brainstorm using my checklist to jumpstart your marketing to grow your business or organization faster in 2022! Attendees of This Presentation Will Learn: • What’s working & what’s not in marketing for 2022. • Use my…
Find out more »WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »E-mail Marketing 101
Email Marketing. You probably have several marketing emails sitting in your spam or subscriptions folder right now! Email is sooo yesterday you think to yourself. Wrong. Email Marketing is still one of the most effective marketing channels a business owner has at their disposal! But, smart business owners know that it takes more than just blasting your customers with announcements. No. Because you are a Smart Business Owner, you know it takes Smart Marketing (Smartketing) to get your business to the…
Find out more »Live Q&A: All About Marketing Your Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Live Q&A: All About Marketing Your Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Webinar – Crea tu pagina de Facebook para tu negocio
¿Quieres crear tu página de Facebook para tu negocio? No importa si ya creó su página, estamos seguros de que aprenderá algo nuevo. Lo guiaremos a través de: • Cómo crear una página • ¿Qué información debería estar ahí? • Cómo administrar su configuración • ¿Quién debería autorizarle para administrar su página? • Cómo subir fotos y videos, entre muchos otros consejos • Uso de Business Suite Si pudiera conectarse a través de una computadora portátil, sería útil. Venga preparado…
Find out more »WEBINAR – Creating a Public Relations Plan to Promote Your Small Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. REGISTER HERE
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation – Leverage your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leveraging your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: • How to find and attract potential customers • How to take interested leads and turn them into paying customers • How to increase the lifetime value…
Find out more »February 2022
Creating a Public Relations Plan to Promote Your Small Business Part 2 of 3
Publicizing your business is one of the most important steps a business owner can take. Letting prospective customers/clients know about your company while building relationships with them is essential for growth and stability. In Part 2 of this 3-part workshop series, participants will get an overview of the main points in Part 1 of “Creating a Public Relations Plan to Promote Your Small Business”: research, internal analysis and goal setting. In Part 2, participants will learn how to determine the main objectives of a public relations campaign.…
Find out more »Social Media Basics
Are you scratching your head and wondering if businesses are really making money using social media? Do you wonder if your business can still get in on the action and make money? Do you still think that social media marketing means posting on Facebook, Instagram, and Twitter? Are you still lost between keywords and hashtags? We are looking forward to helping you either start or expand your business, this is what we do and are good at it! Join us…
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »WEBINAR Win the Inbox Battle – Email Marketing Latest Action Tools!
Are your Email Marketing efforts paying off? Are your subscribers unsubscribing? Or are they engaging and converting? Email open rates have changed. 2022 email marketers need to learn the latest tools to motivate opens and engagement. Learn proven strategies to help your message rise above a noisy inbox and get results today. Liz Harsch will reveal her 10 Top Tips to achieve the best results in 2022. Plus see the latest in Constant Contact Advanced Features to save time and…
Find out more »WEBINAR SERIES- Creating a Public Relations Plan to Promote Your Small Business Part 3
In Part 3 of “Creating a Public Relations Plan to Promote Your Small Business” participants will be given a review of the highlights of Parts 1 and 2: research and analysis, goal setting, selecting objectives, and choosing strategies and tactics to achieve public relations goals. In this final part of the three-part workshop series, participants will consider budgeting and the importance of assessing and evaluating their plan in order to determine its effectiveness. As in the other parts of the series, case studies will be utilized to support…
Find out more »WEBINAR Social Media Solutions: YouTube for Sales In Time of Covid 19
Youtube is the second largest search engine after Google. When you learn to use it you can come in search on both Google and youtube without spending money on ADS. IF you are not using GOOGLE you are literally leaving money on the table. In this interactive webinar/training you will: • Understanding Youtube as a Social Media Marketing platform and a search engine • What content should you put on YOUTUBE to come up in GOOGLE SEARCH • 3 ways…
Find out more »Webinar – Google My Business
With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW
Find out more »Webinar – Google mi Negocio
Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más. REGÍSTRATE AHORA
Find out more »Webinar – Getting Your Business Site Tuned Up for 2022
Why Do I Need A Site Tune-up? You’re probably asking the question…but don’t know the answer. Your customers and future customers are the answer. Come and learn: • Things you can do to improve Your Site performance and visibility • Keys to a Successful Site Update • Critical Types of Updates • And more! REGISTER NOW
Find out more »YouTube for Sales
YouTube is the second largest search engine after Google. When you learn to use it, you can come in search on both Google and YouTube without spending money on ADS. IF you are not using GOOGLE, then you are literally leaving money on the table. In this interactive webinar/training you will: Understanding YouTube as a Social Media Marketing platform and a search engine What content should you put on YOUTUBE to come up in GOOGLE SEARCH 3 ways to easily…
Find out more »Webinar – Ways to Impact Your Sales and Increase Customer Engagement
Have customers…are you reaching them? Want and need customers? Come ready to learn tips and techniques to help increase engagement and attract potential new customers using social media and other tools. REGISTER NOW
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