The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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March 2021
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »Webinar – How to Sell …without sounding like a sales person
Selling is an art form tried by many and mastered by fewer. In business or just starting in business, it’s an opportunity to learn: • How to stand out in the eyes of your prospects • How to select the right group for business leads • How to craft an effective elevator speech • and more! REGISTER NOW
Find out more »Webinar – How To Create and Use Landing Pages To Grow Your E-Commerce Sales
There’s a lot that can distract consumers. Using landing pages can help mitigate that distraction. In this webinar we’ll discuss key landing page strategies you can use in your e-commerce business. REGISTER NOW
Find out more »How to Use Instagram Reels
Instagram’s answer to the popular TikTok (and other new tools like Byte and Triller), Instagram Reels is an exciting new format that allows you to record and edit multiple 15-second videos set to popular songs. In this webinar, Deborah Deras will cover: - Introducing Instagram Reels: What is this new platform and why should I care? - Shooting your video - Selecting the music, speed, and filters - Targeting potential new customers - Optimizing your reels to target your ideal…
Find out more »WEBINAR Instagram Reels in the Time of Covid 19
Instagram is always trying to overtake whatever APP is popular but this time we have to pay attention because the whole digital space has shifted from long-form video content to short-form content. Instagram Reels the epitome of short-form content is now being favored on the Instagram algorithm so if you are not using it you may not be discovered in the explore tab under your keywords. In a nutshell, Instagram Reels allows you to record and edit 15-30 second multi-video…
Find out more »Webinar – Tips for Importing
Learn tips for importing into the U.S. Do you want to start or expand an import business? It’s important to follow all laws and regulations to avoid an import business nightmare. The following will be covered: • Do I need an import license? • What are the necessary documents? • Classifying the merchandise • What is the Harmonized Tariff Schedule (HTS)? • Tips about shipments • Licensed Customs Brokers • Duties, tariffs, and what’s next? REGISTER NOW
Find out more »Webinar – Tips for Importing
Learn tips for importing into the U.S. Do you want to start or expand an import business? It’s important to follow all laws and regulations to avoid an import business nightmare. The following will be covered: • Do I need an import license? • What are the necessary documents? • Classifying the merchandise • What is the Harmonized Tariff Schedule (HTS)? • Tips about shipments • Licensed Customs Brokers • Duties, tariffs, and what’s next? REGISTER NOW
Find out more »WEBINAR How to Market Your Creative Business – 2021 Marketing Tools that work!
Are you using effective marketing tools for your Creative business? Join our webinar to learn to launch and promote your business to achieve your goals using digital online tools plus event and social media marketing in tandem. Get the facts on driving sales, connecting your marketing dots and maximizing your resources to identify your next best customer while defining your success with effective promotions in 2021. Hear from award-winning Creative guests George Yuhasz and Lee Hudspeth on the marketing tools…
Find out more »WEBINAR Making Facebook Ads Work For You
This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…
Find out more »Use YouTube to Grow Your Business
By the end of this workshop, attendees will have a good idea about how to build a YouTube channel if they don’t already have one, how to create and promote videos that help them achieve their business goals, and how to measure the effectiveness of their activities on YouTube. • How to create a home for your business on YouTube • Create videos that help you achieve your business goals • Organize your channel to attract viewers • Promote your…
Find out more »WEBINAR Market Intelligence in Covid Times
In the COVID era—everything thing we thought we knew about business has changed from the products/services offered to consumer behavior and rapidly accelerated rates of technology and digital adoption. Brand strategy has been forever altered and our focus on IOT, streaming, blockchain and social media is greater than ever before. Interested in learning more? Join me for this seminar—where you will learn specific research techniques being used during COVID, latest market/industry trends and exactly what this means for you and…
Find out more »Live Q&A: All About Marketing Your Small Business
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…
Find out more »Webinar – WordPress Survival – Part 1
Using WordPress or thinking about using WordPress, this two-part webinar will provide tips and techniques to help make it easier to navigate, increase productivity, and lead the path to more visibility for your business and customers. REGISTER NOW
Find out more »How to Create Your Content Calendar
Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays, events, and sales opportunities available to you.…
Find out more »6-Part Webinar Series – Building and Launching Your Shopify Store
Thinking about launching a Shopify Store? Learn how to build and launch your Shopify Store over a 6-part webinar series with the following sessions: • 3/30 – Introduction to e-commerce and Shopify • 4/6 – General store setup (admin functions, taxes, shipping, etc.) • 4/13 – Product loading and inventory management • 4/20 – Static and automatic collection/category creation (sorting and filtering) • 4/27 – Theme/Design setup • 4/29 – Shopify App Store and How to find the best apps…
Find out more »Webinar – WordPress Survival – Part 2
Using WordPress or thinking about using WordPress, this two-part webinar will provide tips and techniques to help make it easier to navigate, increase productivity, and lead the path to more visibility for your business and customers. REGISTER NOW
Find out more »April 2021
6-Part Webinar Series – Building and Launching Your Shopify Store
Thinking about launching a Shopify Store? Learn how to build and launch your Shopify Store over a 6-part webinar series with the following sessions: • 3/30 – Introduction to e-commerce and Shopify • 4/6 – General store setup (admin functions, taxes, shipping, etc.) • 4/13 – Product loading and inventory management • 4/20 – Static and automatic collection/category creation (sorting and filtering) • 4/27 – Theme/Design setup • 4/29 – Shopify App Store and How to find the best apps…
Find out more »WEBINAR: Media Training Basics
In this workshop, you will learn what you need to know to conduct a successful media interview. The media are everywhere nowadays in the form of traditional broadcast and print organizations as well as podcasts, live social media events and “citizen journalists.” As a result, misinformation is rampant, and it is important to understand how to get your messages across to the audiences you want to reach in the way you intended. This is an essential workshop for any business…
Find out more »Webinar – Global Trade Series: Finding International Customers and Handling the First Order
This will be a two-part Global Trade Series on 4/7 and 4/21: Thinking about international customers for your business? Session 1: How to Find International Customers – Exploring global trade can be challenging when trying to find international customers. Learn tips and techniques including market research to help: • Attract International Customers • Identify Potential Direct/Indirect Distributors Session 2: Handling Your First International Order – Just starting with global trade and waiting for your first customer? Learn how…
Find out more »Webinar – Sales Strategy Tips for Your Business
Come ready to learn Sales Strategies Tips for Your Business as you explore the following: • Skill Set vs. Style • Pricing • Competitive Advantage • Value Proposition REGISTER NOW
Find out more »Webinar 3 Part Series: Thinking About Building Your Business Website The Development Path to Explore
So, you are building your business website yourself? Congratulations! You are probably too nervous to celebrate just yet. After all, you have some very big decisions to make…now the good news, this 3-Part Series will explore the development path before building your business website. Put your business on the right track with development from the start. Register to attend today! 4/7, 4/14, 4/21 • Part 1: 10 Important Factors to Consider Before Choosing a Web Host – 4/7 • Part 2: Tips…
Find out more »WEBINAR: Marketing Checklist to Re-Open & Re-Market Your Business
Since we business owners do not get to set the policy in the state or city, we must create a plan to make the most of getting back to business. Get my checklist on re-opening to help your customers and employees feel safe with great tips on accelerating your business marketing responsibly and effectively. Let me help you re-open to maximize your impact, reinforce your reputation and create stronger sales. Attendees of This Presentation Will Learn: • Re-opening strategies…
Find out more »WEBINAR: Customer Experience is the Key to the New Normal
We live in an experience economy and it’s fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company. In this class—we will explain the customer experience concept and why it is one of the top initiatives for 2021. We will identify/describe key components of CX needed for making CX the epicenter of a company’s DNA.…
Find out more »Webinar – Is Your E-Commerce Site Mobile Friendly/Ready and Voice Command Ready?
Can customers easily access your E-Commerce site, find what they need and easily make a purchase? Have you thought about how to increase the opportunity for your E-Commerce site coming up as a choice when a customer searches with a voice command? Learn tips and resources on how to prepare your E-Commerce site to be Mobile Friendly/Ready and Voice Command Ready. REGISTER NOW
Find out more »WEBINAR Customer Experience is the Key to the New Normal
We live in an experience economy and its fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company. In this class—we will explain the customer experience concept and why it is one of the top initiatives for 2021. We will identify/describe key components of CX needed for making CX the epicenter of a company’s DNA. Instructor:…
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