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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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April 2020

Webinar – WordPress Survival – Part 2

April 29, 2020 @ 12:00 pm - 1:00 pm
Free

Using WordPress or thinking about using WordPress, this two part webinar will provide tips and techniques to help make it easier to navigate, increase productivity, and lead the path to more visibility for your business and customers. REGISTER NOW

Find out more »

WEBINAR Dominating Your Local Market Online

April 29, 2020 @ 3:00 pm - 5:00 pm
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: -How to guarantee you get found online -4 Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know about…

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Webinar: Marketing During the Uncertainty of COVID-19

April 30, 2020 @ 11:30 am - 12:30 pm

Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…

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May 2020

Webinar – How to Adapt for COVID-19 – Low/No Cost Marketing Strategies

May 6, 2020 @ 12:00 pm - 1:00 pm
Free

Learn about helpful strategies to keep your marketing momentum strong, during this down time. Strategies include: -How to Maintain a Social Media presence during a down period -How to Network with Social Distancing -Valuable Marketing Resources to Help You and Your Business Stay Connected -Marketing Decisions: What to do when times are slow? Where to invest? REGISTER NOW

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Marketing During the Uncertainty of COVID-19

May 7, 2020 @ 11:30 am - 12:30 pm
Free

Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…

Find out more »

Webinar – Localization of E-Commerce and Why It’s Important to Your Business

May 7, 2020 @ 12:00 pm - 1:00 pm
Free

Knowing which customers can benefit from your business and making the user experience optimal for engagement, is critical. Learn about localization of E-Commerce and why it’s important to your business. REGISTER NOW

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WEBINAR How To Use Instagram Hashtags To Get Ideal Clients

May 12, 2020 @ 1:00 pm - 2:15 pm
Free

On Instagram, hashtags are #Jam. Without the proper ones you will not be discovered with the right ones you can gain attention for your brand from your ideal target market, current customers and even to generate strategic alliances -What are hashtags -Why they are not all created equal -Hashtags and the algorithm -What is a hashtag hub -How to use hashtags in stories, IGLIVE & IGTV -Case studies of best practices that you can model -And more… PLEASE NOTE: LINK…

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WEBINAR Digital Marketing Automation-Grow your Business on Autopilot

May 12, 2020 @ 3:00 pm - 5:00 pm
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business on autopilot. If you have a restaurant, a retail business, a service business or an e-commerce business, you will learn how to take advantage of automation to beat your competitors. In this workshop you will discover: -How to double your sales -How to attract potential customers and where you should be looking for them -How to turn those potential customers into…

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WEBINAR Coronavirus Email Marketing & Messaging – When, Why & How?

May 13, 2020 @ 10:00 am - 11:00 am
Free

Are you wondering when, why and how to connect with your past & future customers using Email marketing during this Coronavirus pandemic? Many companies have paused communication and others are sending out emails that seems self-centered. Let’s breakdown what to say, when & how to grow your email marketing list whether your business is temporarily closed or re-opening. Attendees of This Presentation Will Learn: – The right messaging you should use during this challenging time. – Examples of what to…

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Webinar – How To Sell…Without Sounding Like A Salesperson

May 13, 2020 @ 12:00 pm - 1:00 pm
Free

Selling is an art form tried by many and mastered by fewer.  In business or just starting in business, it’s an opportunity to learn: -How to stand out in the eyes of your prospects -How to select the right group for business leads -How to craft an effective elevator speech -and more… REGISTER NOW

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Webinar – Networking for Business: Tips for Building Rapport and Effective Networking

May 13, 2020 @ 6:00 pm - 7:00 pm
Free

Businesses at every stage require investments – both in cash and through an in-kind support system. Networking for business can vary – publicizing your product/service, finding a mentor, seeking investment for your business, or discovering investment opportunities for your business or just to connect with other professionals. But, it always starts with building rapport and effective communication. This webinar will discuss networking strategies for quickly building rapport and establishing contacts with others in the community. REGISTER NOW

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Marketing During the Uncertainty of COVID-19

May 14, 2020 @ 11:30 am - 12:30 pm
Free

Are you wondering what to do during these times of uncertainty and change? You are not alone. Today, more than ever, as a business owner you need to show up and have a constant presence for your customers. You must create and provide solutions to your customers’ problems. You must be the one approaching them and sharing a solution that is unique and will produce OUTCOMES! No matter what you offer as a product or service, there is a need…

Find out more »

Webinar-E-commerce: Top E-commerce Metrics to Watch and Understanding Google Analytics

May 14, 2020 @ 12:00 pm - 1:00 pm
Free

Come ready to explore marketing options in this two-part webinar bundle: 5/13 & 5/14 -Learn the key e-commerce metrics you’ll need to grow your business -Overview of Google Analytics -Monitoring the important KPIs -How to build useful dashboards REGISTER NOW

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WEBINAR Digital Marketing In The Era Of Covid-19

May 14, 2020 @ 2:00 pm - 3:15 pm
Free

In today’s new world dealing with COVID-19, and staying at home, we literally have a captive audience who is online virtually all of their waking hours. We have to decide which of the various social media marketing & communication platforms are best for our business and that will have a return on investment & not be a time-waster. We also have to be mindful of what is relevant during these times and stay true to our brand values while making…

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Webinar – Value Proposition and Competitive Advantage

May 16, 2020 @ 10:00 am - 11:00 am
Free

This webinar will help you identify the Competitive Advantage to convey the benefits you provide to your target market.  The four levels of a Value Proposition will be explored: 1) Primary; 2) Prospect; 3) Product; and 4) Process. You will learn the following: -Differences in framing a Value Proposition for a business versus a non-profit/social enterprise entity -Value Proposition versus Competitive Advantage -Effective length of a Value Proposition -Competitive Advantage – the key to outperforming other entrepreneurs and business owners…

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WEBINAR Dominating Your Local Market Online

May 19, 2020 @ 3:00 pm - 5:00 pm
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: -How to guarantee you get found online -4 Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know about…

Find out more »

Webinar: How To Use Instagram Hashtags To Get Ideal Clients

May 20, 2020 @ 10:00 am - 11:30 am
Free

On Instagram, hashtags are the #Jam. Without the proper ones, you will not be discovered, but with the right ones you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags you’ll even generate strategic alliances. In this session you will learn: -What are hashtags? -Why are hashtags not all created equal? -A case study of how a hashtag booked a $3,500 client -How to make money from a hashtag -How…

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Webinar: How To Use Instagram Hashtags To Get Ideal Clients

May 20, 2020 @ 10:00 am - 11:30 am
Free

On Instagram, hashtags are the #Jam. Without the proper ones, you will not be discovered, but with the right ones you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags you’ll even generate strategic alliances. In this session you will learn: -What are hashtags? -Why are hashtags not all created equal? -A case study of how a hashtag booked a $3,500 client -How to make money from a hashtag -How…

Find out more »

Growing Your Business Online

May 22, 2020 @ 10:00 am - 12:00 pm
Free

Learn digital marketing strategies to grow your online brand by leveraging Google search engine optimization, content marketing and social media interactions across platforms including websites, blogs, video-sharing, review sites, and email marketing. This webinar will provide an overview of the 9 Key Areas to measure and grow your online presence as defined by David Mitroff, Ph.D. with examples from his consulting work with technology startups, restaurants, and retail clients, professional service firms and entrepreneurs. Key Points: – Learn the fastest ways…

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WEBINAR Instagram Live for Sales

May 26, 2020 @ 1:00 pm - 2:15 pm
Free

We all know a picture says a thousand words well, a video says, 10,000 and a live video has infinite possibilities. Look at DJ DNICE Quarantine Live where he went from 80k to over 1 million and landed a brand partnership with Michelle Obama. Results may vary but when you learn to master this tool on Instagram you can position your business and brand for increased sales. -How to start an Instagram Live -How to write a script for your…

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Webinar – WordPress Survival – Part 1

May 27, 2020 @ 12:00 pm - 1:00 pm
Free

Using WordPress or thinking about using WordPress, this two part webinar will provide tips and techniques to help make it easier to navigate, increase productivity, and lead the path to more visibility for your business and customers. REGISTER NOW

Find out more »

Webinar: SEO Domination- Is Your Business Ranking on Google Search

May 27, 2020 @ 3:00 pm - 5:00 pm
Free

When you customers and clients are searching for your services online, will they find you? This workshop will go over how you can get your business found online using SEO (Search Engine Optimization). In this workshop you will discover: -The 2 types of SEO you need to optimize to be found online -Just how important your website is for SEO and how to optimize it -The changes you need to make on your website and off your website -How to…

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Webinar: Top 10 Ways To Help Grow Your Email Marketing List

May 28, 2020 @ 12:00 pm - 1:00 pm
Free

You have been building your Email Marketing List a customer or a few at a time, but now you are ready to grow it with a goal to reach more people to learn about you and your business…Learn top 10 ways to grow your Email Marketing List. REGISTER NOW

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Marketing 101 (Webinar)

May 28, 2020 @ 3:00 pm - 5:00 pm
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW

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June 2020

Webinar – WordPress Survival – Part 2

June 3, 2020 @ 12:00 pm - 1:00 pm
Free

Using WordPress or thinking about using WordPress, this two part webinar will provide tips and techniques to help make it easier to navigate, increase productivity, and lead the path to more visibility for your business and customers. REGISTER NOW

Find out more »
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