Most of your traffic is on a phone, and most stores still check out like it’s 2015. Learn how to find the exact spots where mobile shoppers bail, and fix checkout speed, navigation, and one-tap payment options so you stop losing sales to friction alone. Instructor: Ramin Ramhormozi REGISTER NOW
Learn some of the best ways that you can even the playing field without having to be a lawyer when you deal with someone else’s contracts. Also, you’ll get tips about how to avoid some of the most common blind sides that can often seriously hurt your small business. Actual common examples, but explained without […]
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your […]
When most business owners think about increasing profit, they think about increasing sales, raising prices, reducing payroll, or negotiating better supplier pricing. But there is another major lever: getting smarter about the inventory you already buy, store, and sell. Inventory can generate profit—but inventory can also consume cash, take up valuable space, become obsolete, get […]
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in […]
How much will it cost to start your business? What are the different categories of costs I need to be concerned about? Financial preparation is key so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses Calculating the first 90 days projected monthly costs Ongoing expenses […]
Stop uploading your videos to a “digital graveyard”! Join SBDC Digital Marketing Consultant Darren Elliott for this Two-Part free webinar on Video SEO strategies for maximum visibility. If you aren’t optimizing your video content, you’re missing out on a massive stream of traffic from both YouTube and Google Search. Learn the “how” and “where” to […]
How does your website perform when it comes to Search Engine Optimization (SEO)? Is your company showing up on search engines? Search Engine Optimization has changed with the addition of AI. Join us to review those changes to improve your results. Did you know that people searching for a product or service online typically buy […]
The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies. With $4 billion available annually, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can […]
Why Your Marketing Is Not Sticking. The Brain Science Every Small Business Owner Needs to Know You started your business with passion. You know your service works. But when it comes to marketing, it feels scattered, inconsistent, or invisible. You post. You tweak your website. You change your bio. Still, nothing feels steady. Here is […]
This webinar will teach small business owners how to protect legal rights in content and other creative materials such as photographs, software, music, videos, website content, educational courses, books, and other publications. Attendees will learn the basics of copyright law; requirements for copyright protection; determining and transferring ownership; the benefits of copyright “registration”; “works made […]
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in […]
Come ready to work on your business in this two-part training. Business planning is a tool to help your business! It’s an opportunity to create a road map and tell the story of the business with a focus on key elements. Highlighted Topics: Creating a Business Plan Goal Development Business Development […]
Business Projections 101 If you are looking to make a profit in your business this webinar is for you! We know that numbers can be scary but with the right help it can be the new best friend of your business. Join us as we take an honest look at what needs must be met […]
¿Tu negocio está preparado para el próximo desastre? Prepárate hoy, no cuando sea demasiado tardeOutsmart Disaster, una iniciativa de la Oficina del Defensor de la Pequeña Empresa de California (CalOSBA), ofrece herramientas y recursos gratuitos para ayudarte a preparar tu negocio antes de una emergencia y recuperarte más rápidamente después de una interrupción. A través […]
Ready to learn more on how to turn your videos into a high-performance traffic engine? Join SBDC Digital Marketing Consultant Darren Elliott for the deep-dive conclusion in Part Two of his Video SEO Masterclass. Now that you know why video matters, Darren will be showing you exactly how and where to optimize your videos […]
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting […]
Do you consider yourself a productive, conscientious extravert who loves to problem solve for your company? Then you may be MORE at risk for clicking when you shouldn't. Come find out how to address the 12 individual cyberpsychology risk factors in your day to day work and learn some tips to use it to change […]
Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost […]
A profit and loss statement provides an overview of the revenues and expenses associated with your small business. When looking at your profit and loss statements, it’s important to look for trends in order to develop a course of action. The bottom line, when you provide this statement to potential investors or financial institutions, they […]
This is the ideal workshop where business owners at all levels will learn how to build, design, and define a business model. A business model is what defines a business and its practice. In this workshop attendees will learn how to first define their business model. They will be introduced to a business model canvas […]
“Most small businesses don’t have a shortage of opinions. They have a shortage of structured thinking.” The Six Thinking Hats approach was created by Edward de Bono as a way of structuring thinking and encouraging constructive group thinking rather than argument. It is not about making everyone agree. It is about giving the team a […]
Are you perfecting recipes? Have you been told…you should open a restaurant after friends and family taste your creations? Are you a chef dreaming of opening a restaurant? “Restaurant 101 – Step by Step Overview on Opening a Restaurant’ is the opportunity to explore. Starting with the menu, a plan, and profitability you can explore […]
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important […]
Professional photography, graphic design, and marketing content no longer require expensive photo shoots or design teams. In this session, you’ll learn how to use Nano Banana and Google’s experimental AI tools to: · Edit product photos · Create marketing graphics · Generate virtual headshots · Design social media content · Produce promotional images · Create lifestyle product photography · Build ad creatives […]
Unlock the true potential of your business with our upcoming webinar, “Elevate Your Business Plan with Software Powered Innovation.” Dive into a comprehensive workshop designed to elevate your business planning process, ensuring that you not only chart a course for success but do so efficiently and effortlessly. In this power-packed session, we will guide you […]
Your store already holds the answer to what sells, what sits, and what you should order next. Getting to that answer usually means wrestling exports in a spreadsheet you never finish. This session connects the official Shopify app for Claude and shows you the honest version of what chat can and cannot do: live snapshots […]
The New Rules of Social Media Presence: From SEO to AEO, From Algorithms to AI You are posting consistently. You are using hashtags. You are making reels. You are trying trends. Yet reach is unpredictable. Engagement feels random. Growth feels slow. Here is what changed: Social media is no longer just about search engines. It […]
California is well-known for its stringent employee protection laws, which can apply even if the employer has only 1 employee. This webinar will provide small business owners with California employment law basics such as employment application rules and restrictions, offer letters vs. employment contracts, minimum wage, overtime, meal/rest period rules, expense reimbursement, required sexual harassment […]
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in […]
Would You Rather be Profitable or Have Cash? Learn how to analyze your Cash Flow and be able to better manage your business. Cash Flow illustrates if the operations of the business are generating enough funds to pay for its financial obligations like bills, taxes, or operating expenses. Along the same lines, it can indicate […]
Come ready to work on your business in this two-part training. Business planning is a tool to help your business! It’s an opportunity to create a road map and tell the story of the business with a focus on key elements. Highlighted Topics: Creating a Business Plan Goal Development Business Development […]
New Hire Onboarding teaches you the many various mandatory new hire paperwork requirements and processes to successfully bring a new employee into your business in California. Doing it correctly from the beginning minimizes your risk of unintentional violations of the many State and Federal HR mandates. Instructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR […]
Ready to turn your views into revenue? Join SBDC Digital Marketing Consultant Darren Elliott for an exclusive breakdown of the diverse income streams available on the world’s largest video platform. From the Partner Program to digital products, Darren reveals the ethical roadmap to profitability. Claim your free spot now and start driving real results for […]
Is your online presence working as hard as you are? Join SBDC Digital Marketing Consultant Darren Elliott for an exclusive masterclass on defining your brand and pinpointing your ideal audience. Darren will explore how specific search language bridges the gap between your services and the right customers. Claim your spot now, to this free and […]
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of […]
BFCM 2026 is November 27, which puts this session two months out. That sounds like room to work, and it is, but only if you know what has to happen and in what order. This is a game plan, not a deep dive. We will walk five workstreams that all have to run in parallel […]
Your Numbers Are Telling a Story – Learn What They’re Saying About Your Business Before Someone Else Does Learn which Ratios may be applicable to your business. Financial ratios show your business’s liquidity, cash flow, debt, and profitability. The key is to know which ratios are relevant to your business and where to get the […]
Summary Unpaid invoices. Broken contracts. Customers who won’t pay. Small business owners face these disputes regularly — and small claims court offers a fast, low-cost way to resolve them without hiring a lawyer. This workshop, presented by SBDC business advisor Michael DeDonato, J.D., M.B.A. walks business owners through exactly how the process works in California. […]
Uncertainty about fit and look is one of the top reasons shoppers abandon carts or send products back, and roughly 17 percent of online purchases come back according to NRF data. AR try-on and in-room preview tools are now cheap enough for a small catalog, and Shopify’s own data shows products with 3D or AR […]
Come ready to work on your business in this two-part training. Business planning is a tool to help your business! It’s an opportunity to create a road map and tell the story of the business with a focus on key elements. Highlighted Topics: Creating a Business Plan Goal Development Business Development […]
Explore a variety of funding types for your business including disaster assistance related. Capital is critical for all businesses. The type of business, your capital needs, and additional factors may influence what you explore, along with the current climate. There are many types of capital including owner investment, profit reinvestment, loans from a bank, loans […]
In this intermediate, hands-on session, for those using basic Claude, you’ll go beyond basic prompting and unlock the real power of Claude for your business. Designed for small business owners, entrepreneurs, and professionals building a side hustle, this webinar focuses on using Claude to create structured projects, reusable artifacts, and streamlined systems that save time and increase […]
Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life, this introduction will help you move forward towards entrepreneurship! Instructor: Helene Liatsos REGISTER NOW
This webinar will provide small business owners with information for negotiating an asset purchase agreement such as conducting “due diligence,” determining the proper parties; negotiating the purchase price, using an escrow company; promissory notes and security agreements, standard contract terms to look out for; and post-closing considerations. Presenter: Erica Bristol REGISTER NOW
Imagine this: A major news organization has reached out to you to schedule an interview about your business. After months of trying, it has finally happened. You think you know what you want to say, but have you considered the other production elements that have the potential of not only enhancing the look of a […]
Esta sesión introductoria es dinámica y tiene una duración de 1,5 horas, diseñada específicamente para no financieros que desean obtener una visión general clara y práctica de QuickBooks Online. Los participantes aprenderán a navegar por el panel de control, configurar cuentas básicas, revisar el plan de cuentas, crear facturas, registrar gastos e integrar transacciones bancarias. […]