Webinar – Magnetic Messaging Map

Magnetic Messaging Map is where we slow down enough to actually listen to your humans, their language, their desires, their fears, the things they wish someone would finally say out loud. We’ll dig into ICA clarity and market research in a way that feels human, not like homework, because we’ll do it in class. You’ll learn how to translate what your audience is feeling into words that land, words that move, words that sell without you forcing anything. This is the kind of messaging that makes someone pause mid-scroll and think, “Wow… they’re talking to me.”

You’ll walk away with:

• A clear, emotionally grounded ICA profile that actually reflects real humans.

• A messaging map filled with the phrases, emotions, and “sticky” language your audience already uses.

• Simple research methods you can return to anytime your messaging feels off.

• Confidence that your words will finally connect and convert, without you shouting into the void.

Instructor: Pamela Covarrubias