As Google has announced discontinuing data collection for Universal Analytics, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which […]
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in […]
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash […]
NotebookLM is one of Google’s most powerful AI tools for organizing information and turning existing content into valuable business assets. Learn how to upload PDFs, YouTube videos, websites, presentations, and notes, then use AI to generate: Executive summaries Research reports Competitive analysis Podcast-style audio overviews Training materials Course curriculum Pitch decks Client proposals This session […]
Presenter: Erica Bristol Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use […]
Small Business Budget Planning – Forging a Solid Financial Path Managing finances is crucial for the success of any business. Business budgeting provides a roadmap to allocate resources effectively, manage cash flow, and achieve financial goals. Our presentation will review and explain the essentials of building a business budget. REGISTER NOW
Professional photography, graphic design, and marketing content no longer require expensive photo shoots or design teams. In this session, you’ll learn how to use Nano Banana and Google’s experimental AI tools to: Edit product photos Create marketing graphics Generate virtual headshots Design social media content Produce promotional images Create lifestyle product photography Build ad creatives […]
Presenter: Erica Bristol This webinar will provide small business owners with the basics for creating or entering into software license agreements, such as exclusivity, territory, licensed rights and exclusions, ownership, term and termination, and bankruptcy. REGISTER NOW
Instructor: Gerald Anderson Webinar – Veterans, Military and Spouses Series: Introduction to Entrepreneurship – 1:00 PM – 2:00 PM Learn how to successfully make the transition from military servicemember to civilian entrepreneur, and how some of the very skills and resources that you developed during military service afford you a competitive advantage. Topics include: transitioning from […]
Presenter: Erica Bristol This webinar will provide small business owners with information on why a “trademark” is a valuable asset for a company to own; how “trademarks” help customers identify goods and services; how to select, use and protect a “trademark”; the importance of doing “search and clearance” activities prior to adoption and use; state […]
Instructor: Gerald Anderson Webinar – Veterans, Military and Spouses Series: How to Start a Small Business 1:00 PM – 2:00 PM Learn to start, run and grow your business. This workshop covers critical topics such as business development, market research, business entities and so much more. Don’t waste another minute, join us in learning how to […]
Back by popular demand, this foundational session is designed for business owners who are new to AI as well as those who attended advanced sessions and want to strengthen their fundamentals. Learn how to use Claude to: Write marketing content Create business plans Draft proposals Build operating procedures Analyze documents Improve customer communications Organize business […]
This webinar will teach small business owners how to protect the company’s inventions, ideas and secrets. Attendees will learn the basics of trade secret law; the kinds of information that can be protected as a trade secret; confidentiality requirements; ownership issues; how to avoid losing trade secret protection; and how to avoid violating the trade […]