Business owners and entrepreneurs must promote their business or products to investors, customers, or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill. In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and customer base. Instructor:…

When a crisis develops, experience has shown that a strategic, well thought-out communication plan can make or break a business. In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively. Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs. Instructor: Saida Pagan REGISTER NOW

You’ve got a hot new product or service that you would like your prospective customers to know about.  Or maybe, there has been a  problem at your business that is attracting media attention.  Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill.  In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and…

  A customized media list is a must-have resource for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media/key organization list, contacting these outlets/organizations and developing a lasting relationship with them. Instructor: Saida Pagan REGISTER…

The past two years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times, disrupted supply chains and labor shortages.  Despite all of this—businesses have survived, and many have thrived among this challenging environment. Join Debbie Goldfarb and Larry Johnson from the SBDC to learn more about the key economic and marketing trends/challenges…

Join us for an exciting webinar that explores the dynamic SYNERGY  between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication. In this session, we will dive deep into the art of visual storytelling and the magic of conversational AI, showcasing how the integration of Canva and Chat GPT can help small businesses create captivating content and engage with their audience like never before. In the fast-paced digital landscape, it is…

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business…

This exciting webinar explores the dynamic SYNERGY  between Canva and Chat GPT, two powerful tools that can transform the way small businesses approach marketing and communication. In this session, we will go over how to use Canva for graphic creation and Chat GPT for content creation to help you connect with your audience and turn likes into sales. Since most people scroll and don’t read graphics are a necessity but most small businesses do not have the bandwidth to hire…