The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
Events Search and Views Navigation
March 2022
Social Media Marketing Trends for 2022
Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…
Find out more »April 2022
How To Sell Online – Part A
With COVID-19 and the pandemic, we know now more than ever we need to have our brand visible and active online. Many small business owners are posting online but not seeing sales. Here is how to remedy that. During this interactive webinar you will discover: • How to shift your perception of sales to love it • What income-producing activities can you focus on • The 5 P’s of Marketing applied to online sales success • How to shift the…
Find out more »Special Event: Launch Your Business with Customer-Focused Marketing – Part 2
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers. In part two of this two-part workshop, you will learn the last stages of the customer journey from purchase to advocacy. We will walk through how to convert customers with the right content and an easy checkout process, as well as how to build loyalty…
Find out more »How To Sell Online – Part B
Join us in Part B of Deborah Dera’s “How To Sell Online” webinar series. She will continue to share with you the strategies and effective marketing tips to attract and close your online sales! During this interactive webinar you will discover: • What is an internet sales funnel and why do I need one • 7 strategies to close a sale • How to use effective marketing to attract sales • How to use the Power of Synergy • Plus…
Find out more »May 2022
Social Media Marketing Trends For 2022
Social Media is constantly changing and as a busy small business owner, it is hard to keep up with Instagram Reels, TikTok, YouTube Shorts, and now audio rooms. Should I podcast? Should I start a YouTube channel? Not to worry! Our in-house Social Media Goddess, Deborah Deras, attended the Social Media Examiner conference and has updates for you about where you should spend your time to get a return on investment. She will share in this interactive dialogue: • What…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: • How to guarantee you get found online • 4 Data Companies that determine your Google ranking – that you never even knew existed • Techniques to have your customers telling everyone…
Find out more »Branding For Success
Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are not alone, and we…
Find out more »Webinar – Market Research and Marketing Strategy: Role in Creating a Sustainable Business
Market research and understanding market trends is crucial for establishing a commercially viable and financially sustainable business. The webinar will provide the basics of conducting market research and using it to develop a marketing strategy for products, processes and services. We will also review tips, pitfalls and resources in conducting market research. REGISTER NOW
Find out more »June 2022
Branding For Success
Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are…
Find out more »August 2022
Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? Register Now
Find out more »How to Sell When You’re Not a Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers, or clients. Often this is something they have never done before, and they lack the training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »Branded Marketing: The Business Secret You Need To Know
Are you about to launch and want to make a splash? Or maybe you’ve been in business but are struggling to attract customers? Join Lizzy Okoro to talk about branded marketing – what it is, why you should care, and how to apply it to your small business. Plus much more in our Q&A sessions! Presented by: Lizzy Okoro *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before…
Find out more »September 2022
WEBINAR Writing a Press Release for Your Small Business
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill. In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and customer base. Instructor:…
Find out more »October 2022
Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? Register Now
Find out more »Social Media Selling for the Holidays
The pumpkins are out, which is your sign that it is time to plan and launch your holiday campaigns on social media! Are you looking for a list of key components for your holiday marketing strategy? Pasadena SBDC has partnered with, The Social Media Goddess, to offer you this guide to holiday social media marketing for 2022. • 7 must do social media posts for the holiday season to increase sales • How to create gift guides with your products…
Find out more »WEBINAR Crisis Management for Small Business
Each year businesses around the world experience thousands of crises—anything from the fallout from mismanagement to interruptions resulting from tornadoes, legal action, work stoppages, and yes, pandemics. Being prepared for the inevitable is something every business owner should take seriously. In this Crisis Management workshop, we will look at how to scan your business environment for potential problems that could lead to a crisis and then build a personalized crisis management plan. Instructor: Saida Pagan REGISTER NOW
Find out more »Webinar – Market Research and Marketing Strategy: Role in Creating Sustainable Business
Market research and understanding market trends are crucial for establishing a commercially viable and financially sustainable. The webinar will provide basics for conducting market research and using it to develop a marketing strategy for products, processes, and services. We will also review tips, pitfalls, and resources in conducting market research. REGISTER NOW
Find out more »November 2022
WEBINAR How to Communicate During a Crisis
When a crisis develops, experience has shown that a strategic, well thought-out communication plan can make or break a business. In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively. Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs. Instructor: Saida Pagan REGISTER NOW
Find out more »Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? Register Now
Find out more »January 2023
Webinar – Comprehensive Guide to Starting an E-commerce Business on Shopify – Part 5 – Analytics & Marketing with Ramin Ramhormozi
Please join us for Comprehensive Guide to Starting an E-commerce Business on Shopify – Part 5 – Analytics & Marketing with Ramin Ramhormozi REGISTER NOW
Find out more »February 2023
WEBINAR Recession-Proof Your Business-Marketing Tips to Thrive!
It’s Time To Recession-Proof Your Business: Whether we are experiencing a long or short recession, there are several key steps you can take to achieve your company’s growth. Effective planning is the answer, from cutting unnecessary costs to engaging your customers with the most cost-effective marketing tools available to reach your goals. There are always opportunity in change, so get my 10+ tips on thriving in this environment and pushing your company or organization to the next level while optimizing your…
Find out more »WEBINAR Writing a Press Release
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill. In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and…
Find out more »March 2023
Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan… How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »WEBINAR Creating a Personal Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media/key organization list, contacting these outlets/organizations and developing a lasting relationship with them. Instructor: Saida Pagan REGISTER…
Find out more »May 2023
Webinar – Tips on Creating Your Marketing Plan
Unlocking the mystery of creating your Marketing Plan … How do I compare with competitors? What makes my business unique? Who is my customer? How will I approach the market? Which paths and strategies should I consider? REGISTER NOW
Find out more »
